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Congrats to the Honda F1 team for reaching a new World Land Speed record in one of their F1 cars, piloted by Alan can de Merwe. The Bonneville 400 team have reached a measured mile speed of 400kph!
Their overall average speed was 397.360 kph (246.908 mph) across two runs. They also set a new class record for the flying kilometre with an average speed of 397.411 km/h (246.983 mph)
Both of these speeds are also officially the fastest and F1 car has gone - although the FIA has yet to ratify these results.
The engine used was a 3 litre V10 and they ran on Michelin tyres. They were so close to an average speed of 400 km/h that I don't think this is the last we've seen of this team
The answer is: Because they win nothing in Formula 1, they use their money (much money) making this record. So...they will be remembered for something!