It could make sense, Porsche continues where Audi left for VW in LMP, and Audi continue to build on their lower key sports brand by moving into F1 and using the LMP hybrid platform as a rolling test bed that outflanks the F1 testing rules and development ban
and AUDI gets a chance for payback of Mercs ownership of the smug F1 advert space. If thats the case BMW will be forced to join as well, because if Merc and Audi are 1 and 2 in F1 they would do some real damage to BMW on the road cars, not to mention the huge loss of face were Honda to also do well and start taking the pee in the advert war. ferrari -, no one really cared about, even if they were winning as they sell the same amount of cars a year these big boys do in a matter of days
http://writenomore.com/the-3-epic-world-wars-between-automobile-brands/Lets face it Merc completely outflanked the rest by dominating F1