- 28 Oct 11, 14:19#281688
Interesting reading of an article (bit long) that we should *ALL* read in it's entirety. 
The experiment...
Rejoice!
Full Article Here

Scientists have spent over a hundred years formulating theories to explain the existence of Aston Martins. In 1899, the economist Thorstein Veblen published his seminal work The Theory of the Leisure Class, in which he postulated that we buy expensive things not so much for their inherent qualities, but for the attention we receive as we experience said object. He predicted the rise of modern image-driven marketing, which accords value to things exactly because they are expensive and seemingly exclusive – the reason why people pay a premium for a Lexus RX over its mechanical twin the Toyota Highlander. In Veblen's worldview, Aston Martins exist because of how they make other people feel, ejector seats or no.
The experiment...
To assess the pulling power of a hot Porsche in the lek, Saad and Vongas had 39 male college students drive two different cars for an hour each, first in crowded city (lek) and then in open highway (non-lek) environments. The cars? One was a clapped-out 1990 Camry wagon with almost 200,000 miles on the clock. The other was a 2006 Porsche 911 Carrera 4S Cabriolet. During their drives in each car, drivers had saliva samples taken to evaluate changes in testosterone levels while in the lek (city driving with lots of witnesses) and out of the lek (on the highway, with nobody there to witness their driving). To eliminate testosterone level variations due to individuals slaking their need for speed, each student promised not to burst posted speed limits.
Rejoice!
after driving the 911 Cabriolet, drivers experienced remarkable increases in testosterone.
Full Article Here
"I don't want to be part of a forum where everyone has differing opinions." Boom...