FORUMula1.com

[nish2280]

Maybe after each DNF the driver will just get out and set the car on fire and take out a pack of cigs and distribute them amongst the track marshalls.

[texasmr2]

Maybe after each DNF the driver will just get out and set the car on fire and take out a pack of cigs and distribute them amongst the track marshalls.

Never say never in F1 .

[darwin dali]

in lieu of not being able to plaster a logo on the side of the car, I wonder if they can just have the pit crew start smoking.

The official team name is still Scuderia Ferrari Marlboro - so this might be enough to warrant the payment...

[What's Burning?]

in lieu of not being able to plaster a logo on the side of the car, I wonder if they can just have the pit crew start smoking.

The official team name is still Scuderia Ferrari Marlboro - so this might be enough to warrant the payment...

a picture is worth a thousand words.

[Jensonb]

in lieu of not being able to plaster a logo on the side of the car, I wonder if they can just have the pit crew start smoking.

The official team name is still Scuderia Ferrari Marlboro - so this might be enough to warrant the payment...

It's also proof that the rule was badly written.

[bud]

Ferrari extends Philip Morris deal


Ferrari has announced the extension of its agreement with Philip Morris International until the end of 2015.

The current deal was announced back in 2005 and was ending at the end of this year.

Ferrari had used Marlboro sponsorship since 1984, although a tobacco sponsorship ban kicked in in Formula 1 six years ago, thus not allowing the Italian squad to run Marlboro stickers.

The team removed the 'barcode' design from the side of its car last year following controversy about it being subliminal advertising for Marlboro.

The official name of the team in Formula 1 is still "Scuderia Ferrari Marlboro".

Ferrari still getting illegal sponsorship money for the forceable future

[acosmichippo]

I'm also 100% convinced that Marlboro was involved in the design of the 2011 Scuderia Ferrari logo. I have never smoked, and i know everytime i catch it out of the corner of my eye, i think it's marlboro. I can only imagine the effect it would have on a nicotine addict. "Great pass Fernando!!! Now where did my cigs go..."

[bud]

Of course the new logo is there to tie in with marlboro, infact it's even more dubious than the barcode albeit uglier!

[acosmichippo]

At any rate, a company doesn't spend a billion frikking dollars without a pretty good idea that they're getting a return on their investment. They have marketing people, mathemeticians, and countless number of others analyzing the numbers.

[Flux]

i would assume that it works both ways as well, Ive seen several print Marlboro adds that have used either its connections to Ferrari or direct Ferrari imagery.

Ferrari are pushing the boundaries of the rules but its not like the advertising is being pushed in people's faces.

[deMuRe]

I think it's absolutely fascinating that this deal is worth 100 Million a year to a company that is no longer allowed to advertise in F1, directly.

Indeed their boffins must have worked out that there is still enough people around for the brand association to still be alive and well in enough of our neural pathways...

[darwin dali]

I think it's absolutely fascinating that this deal is worth 100 Million a year to a company that is no longer allowed to advertise in F1, directly.

Indeed their boffins must have worked out that there is still enough people around for the brand association to still be alive and well in enough of our neural pathways...

So, in other words: if/when Philip Morris stop sponsoring Ferrari it means that it's true that smoking kills and there aren't enough people left who associate the Ferrari sponsorship with smoking?

[acosmichippo]

I've also heard (not through any reliable source, admittedly) that Philip Morris owns ad rights for the WHOLE car, and all of the other advertisers pay THEM money to put their logos on it.

[deMuRe]

I've also heard (not through any reliable source, admittedly) that Philip Morris owns ad rights for the WHOLE car, and all of the other advertisers pay THEM money to put their logos on it.

You heard correct, amazing isn't it? I would love to do a case study on that from a Marketing point of view

[deMuRe]

I think it's absolutely fascinating that this deal is worth 100 Million a year to a company that is no longer allowed to advertise in F1, directly.

Indeed their boffins must have worked out that there is still enough people around for the brand association to still be alive and well in enough of our neural pathways...

So, in other words: if/when Philip Morris stop sponsoring Ferrari it means that it's true that smoking kills and there aren't enough people left who associate the Ferrari sponsorship with smoking?

Haha quite true, there are still enough people alive... Maybe in 2015 they have actually worked out most will be dead, the decision could be that clinical haha.