- 21 Dec 10, 17:33#231360This year Ferrari were criticized for their bar code livery and it's connection to Marlboro Cigarettes (http://www.f1fanatic.co.uk/2010/04/30/f ... -branding/)... Now there is/was a link between Ferrari and Marlboro the brand but then what makes Renault think that the "Black and Gold" livery is any different to the bar code (http://www.f1fanatic.co.uk/2010/12/08/r ... us-livery/) to me I see a JPS branded car...
Well I kind of agree but kind of don't... I too see JPS when I look at that, however that's purely because I've followed F1 for 25 years and have always known about the old JPS sponsored Team Lotus cars...
I guarantee if you grab a group of twenty 16 year olds who aren't avid F1 enthusiasts, show them that Renault and ask them, 'what tobacco product might this car make you think of?' - not a single one of them will identify it with JPS. Not one. It's those susceptible yongsters who the ban on tobacco advertising is aimed at protecting so that they don't find themselves swayed to taking up smoking. The black and gold livery will have no effect on them, but is good for long term F1 fans as it evokes great memories of the history of the sport.
Favourite racing series: F1, Indycar, NASCAR, GP2, F3, Formula E, Trophee Andros, DTM, WTCC, BTCC, World Endurance... etc. etc.