I have never heard of one single person who has start smoking cause of an advert on a bloody F1 car though. Not one.
Oh it works. Believe it. Thing is very few people recognize when/how they got the message to do somoething due to advertising...
One thing I find funny is how people continue to smoke despite all the KNOWN and PROVEN scientific and experience-related data that smoking does kill. It does cause cancer. Even worse, to me those signs on cigarette boxes (smoking kills, smoking is hazardous etc) are so badly implemented that I'm sure people read them and say "ahh they only put this in here because they have to, its because the want us to believe it... but it really isnt true. I've been smoking XX yrs and look at me, I'm still alive".
I have had my grandfather die of lung cancer (he was a smoker); and right now a close friend of mine is struggling with mouth cancer (he smokes/smoked cigars). About 3 months of going through the pain and struggle of chemo and radio... already lost all his hair, had all but 2 of his teeth removed... got a small stroke (from the chemo)......... and its still not known if he'll make it. It is known, that the cancer was caused by smoking.
Ah by the way... the thing is FAR from being a Ferrari issue...... or how the bar code is read or whatever it means......
It seems to me, the people doing the advertising for tobacco companies are much more intelligent than those educating the people the consequences of smoking. Should people be allowed the "decision" to smoke? Ah well, I guess they should....

Came out fighting indeed.