YouTube to sponsor USF1

Video-sharing site YouTube is to back new F1 team USF1 in a deal agreed yesterday. The founder of the site, Chad Hurley, said that he was delighted to be sponsoring the new American-based concern, and that the co-operation would be fruitful for both parties.

In a press release from Hurley, YouTube announced it would “provide visionary guidance and corporate strategy expertise” to Ken Anderson and Peter Windsor’s new team.

“Getting in on the ground floor of a project of this size and scope is a tremendous opportunity, and I look forward to helping shape the US F1 vision and corporate strategy for years to come,” said Hurley.

By announcing the site as a major sponsor, USF1 are making good on their promise to “buy American” where possible. It is unclear whether the deal will extend to coverage of the cars’ performances on the site itself, but this is considered unlikely. YouTube has thus far had a fraught relationship with television rights holder Bernie Ecclestone, who has fought a continuing battle to remove old F1 clips from the site.

USF1 team principal Ken Anderson said: “Bringing in a businessman with his level of credentials, and experience in developing and fostering a vision for startup companies, is an honour, and we look forward to taking on the formula one challenge together in 2010 and beyond.”

Sporting director Windsor said: “Chad’s commitment to this team is vital and his visionary expertise and leadership will help steer us into the future as we look to attract best-in-class sponsors, drivers, employees and fans in our quest to compete at the highest level of motor sports.”