Michael Schumacher’s retirement has led to a slump in viewing figures in Germany. With the German’s retirement, official viewing figures from RTL have shown a fall of four-fifths of a million viewers, dropping from 2.23 million last year to 1.41 million this year.
But the German viewers need not look far to catch a glimpse of the most decorated driver in motorsport history. Schumacher not only fronts the latest advertising for the Fiat Scudo van, but also leads a campaign by the Swiss Farmer’s Federation, on a poster with a caption translated as “Swiss farmers go flat out”.
