Tag Heuer extend McLaren sponsorship

Watchmaker Tag Heuer will be extending their 25-year partnership deal with McLaren. The sponsorship of the team is one of the longest sporting deals in history.

Team boss Martin Whitmarsh commented, “To announce the extension of a partnership that has already prospered for 25 years not only says a lot about the very close relationship that exists between TAG Heuer and Vodafone McLaren Mercedes, but it also speaks volumes about the appeal, strength and sustainability offered to all partners by Formula 1.”

“We both share a passion for precision technology, and we measure life in Formula 1 by the stopwatch, so the long and prosperous relationship we’ve enjoyed with TAG Heuer feels entirely natural.”