ESPN Star signs new Asian TV deal

Formula One Management and ESPN STAR Sports have agreed to renew their relationship for a further five years. The agreement means that ESS, who have televised F1 for nearly two decades, will have exclusive rights to show F1 across multiple platforms (including internet, radio and mobile phone broadcasts) in 24 Asian markets.

Manu Sawhney, the channel s managing director, said, “We are extremely delighted to continue our 17-year strong partnership with Formula One Management through this historic new agreement. It is an ideal example of how partners can work together to build and grow a property.

“ESS continues to be committed to further popularise and build the sport of motor racing amongst fans in Asia and we are very confident that now with many new platforms and avenues including internet, mobile and radio, F1 fans in Asia can look forward to the most comprehensive and entertaining experience with us.”

Bernie Ecclestone, CEO of Formula One Management, remarked, “We are very pleased to have reached this agreement extending our relationship with ESPN STAR Sports for a further five years,” said the sport’s commercial rights-holder.

“Formula One has enjoyed unprecedented growth in popularity throughout Asia over the last few years and we feel that this comprehensive new agreement with ESS will help continue this trend.”

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