FORUMula1.com - F1 Forum

[Hayleyd86]

Hi,

I am a final year student at Bournemouth University studying Event Management and I am currently conducting research for my dissertation on the fans perception of sponsorship in Formula 1. I would be really grateful if you could take a few minutes to complete my questionnaire. Please click on the link below to begin.

http://www.survey.bris.ac.uk/bournemouth/f1sponsorship

Thank you for your time

Hayley

[Gaz]

filled in for you

good luck with the course

[Jensonb]

Filled it in, good luck!

[cap-dude]

No problem, done.

It's an interesting little survey. Kinda makes you question the involvement of some sponsors. e.g. T-systems sponsor BMW. There not exactly a sponsorship I've ever noticed, I watch F1 like a hawk. Can you honestly say that T-systems its making a large profit from their involvement in F1, considering most people won't notice their logo nevermind actually deal with the company. I'd say T-systems is throwing money away.

On the other hand, Vodafone, Panasonic and Santander have involved F1 in their ad campaigns outside of F1. Lewis is a huge marketing tool right now. People do notice if he's on a TV ad. Not only that, the yellow helmets pretty recognizable. So people do take notice. I know the ads with Lewis in them, and the Panasonic one with Toyota F1 car stand out for me.

[Selcouth_Feline]

Done. Good luck with the dissertation

[Jag Racing]

Good luck with your paper.

[Hanwombat]

Im going to get my hair done, but i shall def do it when I get back

[Sam-KK24]

Already filled it out from your link on globalF1.

[McLaren Fan]

Good luck.

[Hayleyd86]

I just wanted to thank everyone that has filled in my questionnaire in the last week. All your answers have been really helpful and extremely interesting. Thank you all for your time.

Hayley