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By darwin dali
#425270
Despite the recent news that Audi isn't heading to Formula 1, somewhere nestled between the rumors and refutations, you’ll find a growing number of interrelated facts that could point to an eventual change in Audi’s motor racing plans.

Tracing the first Audi-to-Formula 1 rumors involves a trip much further back than some might expect--to 1999 when the German brand set its sights on the 24 Hours of Le Mans.

"I remember the early days of testing the very first prototypes, and we were already hearing from some of the big bosses that we were headed in the wrong direction," one insider told me. "There were board members back then who felt F1 was the only place for Audi, and all the rumors since then have a familiar sound going back to '99."

But the latest rumors were, for the first time, hard to dismiss. Audi Sport attempted to quash the speculation in late October with a simple post to its Facebook page – "Audi in Formula 1? These rumors keep appearing with regularity since years. It's pure speculation again this time and without any foundation. We are committed to the FIA WEC, DTM and GT racing."

While there's no reason to doubt Audi is committed to its primary sports car programs, the length of its involvement in the World Endurance Championship is definitely worth questioning, even now. So rather than connect the dots, I'll lay out all I've learned through either direct confirmation or back-channel sources, some of the unconfirmed input I've received through other associates, and add in a bit of context elsewhere so you can form your own opinion.

• Audi is returning to the WEC next year with the latest round of updates to its R18 e-tron quattro LMP1-Hybrid. That car first appeared in 2011, and went through an almighty revision at great expense for 2014.

• With the pace being shown by Toyota and Porsche, the R18 – at least in its current shape and form – is near the end of its development cycle.
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• I've been told that 2015 will indeed be the swansong for the R18, and if that's true, its replacement would be needed for 2016. It would come at an even greater expense – enough to fund one of the smaller Formula 1 teams.

• Porsche's return to LMP1 led to immediate speculation that its sister brand Audi was destined for F1, and the timeline for Audi's exit from sports cars is said to be somewhat fluid, dependent on the maturation of Porsche's 919 Hybrid program.

• The Audi-to-F1 topic is reviewed by its board on an annual basis.

• I've been told by multiple sources for years that the plan has always been for Porsche to serve as Volkswagen Group's sole representative atop LMP1.

• Audi's annual LMP1-H budget is $242 million.

• While assembling its new LMP1 program, Porsche hired a few top mechanics away from Audi's P1 team with the promise of lifetime employment.

• All signs point to Porsche being ready to take the baton from Audi next season, and a win at the 24 Hours of Le Mans would reportedly cement Audi's departure for 2016.

• Annual profits from within the Volkswagen Group are soaring. VW is a close second to Toyota in annual vehicle sales, and Audi has long been a star financial performer for VG.
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• Considering the sums freely apportioned for both Porsche and Audi P1 programs—said to be a half-billion dollars annually, diverting Audi's current budget to F1 and adding another $250 million on top might not be as big of an investment as it sounds.

• With a rough idea of where the R18 will find itself against Toyota and Porsche next year in the WEC, and knowing that the VG board members are said to be waiting for Porsche to demonstrate its readiness to take Audi's place on the global sports car stage, it leaves the question of the R18's successor somewhat unanswered.

• F1's share of its TV income and general profit structure could more than offset Audi's expenses – a big change from sports car racing where manufacturers absorb almost all of the costs without any hope of recouping even a fraction of what's spent.

• Former Ferrari F1 boss Stefano Domenicali has started at Audi. Dr. Wolfgang Ullrich says it is in a non-motorsport capacity. But will it remain that way? Someone of Domenicali's talents as a team manager would not necessarily be needed until a new motorsport program was fully implemented.

• As mentioned above, the need for a brand-new R18 is evident, and with one season left on the current car, 2016 would be the year for its introduction. To have a new car readied, massive financial investment and a significant chunk of Audi Sport's workforce would need to be dedicated to the creation of a new car while the 2015 WEC takes place.

• On the surface, Audi's faced with two show stoppers: Leaving sports car racing at the end of 2015 for F1 in 2016, and building a new sports car in 2015 for 2016. I'm told it's one or the other, instead of concurrent LMP1-H and F1 endeavors going forth.

• After a decade and a half of Le Mans-based racing, Audi owns sports car racing from an image and promotion standpoint. Audi equals Le Mans, and that's been the case for years; there's nothing left to mine from endurance racing. In terms of growth and reaching new audiences--those who might want to buy an Audi--it's fair to say the German brand has been preaching to the choir for quite some time. With diminishing returns associated with a continued WEC program, a move to F1 would open a much bigger world to Audi, and thanks to the giant television ratings and global following that comes with F1, VG increases its market share with Audi once it parks its Le Mans program.


• Audi Sport has spent 2014 moving from its base in Ingolstadt – a former grocery store (not kidding – I've been there) into a new technical center based in Neuburg. Audi Sport's new, dedicated building is 300 feet wide and 900 feet long (the width of an NFL football field and the length of three NFL fields...).

Renowned Audi Sport engineer Howden "H" Haynes is said to be departing the R18 program at the end of the season. Haynes, along with Leena Gade and other engineers, have been contracted to Audi through H's UK-based Progressive Motorsport firm.

• Gade has reportedly been hired directly by Audi, and given a contract that would keep her within the company until retirement.

• A billing code for an unnamed Audi Sport engine department exists, yet unlike the WEC, DTM and GT projects, transactions, billing and accounting for that department is kept private—behind a firewall to keep prying eyes from other departments locked out from expenditure details.

• Progressive Motorsport has been supporting Formula 1 teams for a few years with its 3D printing services and its pit structures.

• Audi Sport engine guru Ulrich Baretzky is known for starting all new engine designs with a single-cylinder concept. In a break from tradition, a two-cylinder F1 test mule is said to have been in operation for more than a year.

• Haynes is said to be working with former Veloqx Motorsport boss Sam Li on a new project. It has been rumored the two could also be part of a support network—as vendors--for an Audi F1 program.

• Audi Sport employs approximately 275 people for all of its sports car racing programs. That number would need to increase significantly if an in-house F1 project were to take place.


• Audi's increased interest in F1 coincided with F1's move from naturally-aspirated V8s to small, fuel-restricted/single-turbo/petrol-fed V6s.

• The R18s have won Le Mans four straight years using a single-turbo V6s as the basis for its larger displacement diesel powerplants. It's hardly a like-for-like comparison, but the turbo V6 expertise gained by Audi—especially under the 30 percent fuel reduction formula in 2014—would be a strong starting place for an F1 motor.

• Another source had added to the Audi-will-only-do-F1-in-partnership-with-someone theme. Red Bull Racing has been mentioned, but every source I trust has said Audi would not be interested in limiting its role to providing engines. A full F1 program, chassis included, is the consensus.

• Audi's experience with KERS systems in LMP1-H and DRS in the DTM, along with advanced electronics and aerodynamics in its Le Mans prototypes, would make a transition to F1 much easier than a manufacturer coming into F1 with limited state-of-the-art knowledge.

• Longstanding chassis partner Dallara has been mentioned as a resource for an Audi F1 program.

• Volkswagen Group chairman Ferdinand Piech has made no secret of his wish to see the Auto Union name return to F1 to recreated its famous duels with Mercedes. It has been suggested an Audi F1 program would happen under the Auto Union banner.

• Despite the suggestion that Audi's move to F1 would be predicated on Porsche winning at Le Mans next year, there are some within Audi that would like to close their P1 tenure on top—beating Porsche and leaving Le Mans--without a peaceful passing of the torch.

Like every good (and unconfirmed) story in motor racing, the strands of information can be woven to suit any outcome. Some items would appear to be interconnected, while others are too random—too scattershot--to arrive at a conclusive verdict.

In a court of law, everything above would be considered circumstantial evidence, yet there are enough kernels of truth to keep from painting the rumors as completely false.

What does it all mean? Is Audi headed to F1? You be the judge.

http://www.foxsports.com/motor/story/in ... ors-111114
By What's Burning?
#425289
It's sometimes best to look at the views of high level management and the sweeping comments they make about a company's short term future direction. The rest is the devil in the details and the details change or take time to develop.

AutoExpress It’s understood that Audi was close to entering F1 in 2013, and was the driving force behind the sport’s aborted plan to use four-cylinder turbocharged engines. At Audi’s urging, the FIA’s World Motor Sport Council proposed, in late in 2010, to turn F1 into a four-cylinder turbo formula. Audi backflipped on joining the sport, though, and the F1 Commission changed the engine formula to turbocharged V6. Insiders insist Audi and the Volkswagen Group have now been working on a 1.6-litre V6 turbo Formula One engine since early this year.


Autocar When asked about Porsche’s motorsport plans, Mueller told us that Porsche or Audi, but not both, could compete in LMP1 prototype sports car racing; with the other brand turning to Formula 1.

However, as recently as June this year - just weeks after celebrating a third 1-2-3 finish at Le Mans in a decade - Audi’s motorsport boss Wolfgang Ullrich told German news agency SID that F1 and Audi “do not fit”.

Today Mueller said: “With LMP1, there are two classes and two brands – Audi and Porsche. We do not like to both go into LMP1 [against each other]; that is not so funny.

“So therefore we have to discuss whether it makes better sense for one of the [two] brands to go into LMP1, and the other brand into Formula 1. So we will have a round-table to discuss the pros and cons,” he said.
User avatar
By 1Lemon
#426941
EJ just said it, so confirmed, Audi/VW to F1 in 2017 headed up by Ross Brawn.
User avatar
By 1Lemon
#426946
How old is Ross?

Not as old as Bernie and he'll be running the sport into 2020 then they'll download his brain into a big AI computer and he can run the sport for the reminder of the 99 years he owns it.

So yeah Ross is young enough.
User avatar
By racechick
#426947
Just put the same rumour in the silly season thread.
By Hammer278
#426948
Hope this triggers a comeback by BMW as well!
By What's Burning?
#426949
EJ just said it, so confirmed, Audi/VW to F1 in 2017 headed up by Ross Brawn.

Why would a manufacturer want to come into this sport with the horrid V6 Turbo PU?

Honestly, some people just talk lot's and lots of crap. Shame they're not around to hear the I told you so's. :rolleyes:
User avatar
By 1Lemon
#426951
EJ just said it, so confirmed, Audi/VW to F1 in 2017 headed up by Ross Brawn.

Why would a manufacturer want to come into this sport with the horrid V6 Turbo PU?

Honestly, some people just talk lot's and lots of crap. Shame they're not around to hear the I told you so's. :rolleyes:

Yeah we should go back to the old engines so we don't have to hear Horner complain anymore.
By andrew
#426979
How old is Ross?


You're only as old as the woman you're feeling. I believe Ross Brawn is married to an 18 year old nymphomaniac.
User avatar
By darwin dali
#426980
How old is Ross?


You're only as old as the woman you're feeling. I believe Ross Brawn is married to an 18 year old nymphomaniac.

:nono: Don't project your sicko fantasies onto Ross! :hehe:
User avatar
By racechick
#426981
How old is Ross?


You're only as old as the woman you're feeling. I believe Ross Brawn is married to an 18 year old nymphomaniac.


I think that would scare Ross Brawn to death! He's after the quiet life. Bit of fishing, stuff like that.
By andrew
#426983
How old is Ross?


You're only as old as the woman you're feeling. I believe Ross Brawn is married to an 18 year old nymphomaniac.

:nono: Don't project your sicko fantasies onto Ross! :hehe:


How's it being a sicko? It's a perfectly true fact that I just made up.
By andrew
#426986
How old is Ross?


You're only as old as the woman you're feeling. I believe Ross Brawn is married to an 18 year old nymphomaniac.


I think that would scare Ross Brawn to death! He's after the quiet life. Bit of fishing, stuff like that.


Nah, he used to be Flabio's wing-man back in the 90's.

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