No wonder the smaller teams falter when you look at the cost of modern F1, $120m when the newbies were lured into a $45m formula that never materialized.
It's interesting how McLaren, a team in decline during 2013/14 managed to turn the biggest profit in 2013, despite JB's $15m salary!
They sell a lot of swag, which goes a long way. The only reason they made a profit is because they've run leaner than Ferrari and Red Bull. A lot of interesting points points to be had in the list though. The one real meaningful number is the operating budget for the teams, and it's very telling.
1) it's obscene what Ferrari and Red Bull spend compared to the competition, and it's obscenely obscene that Ferrari are spending that much and have gotten squat for their expenditure. At least RBR has four double championships out of it. If you took out the 90 million they get for being Ferrari the numbers would be scary.
2) From a business model standpoint the smaller your budget the more efficiently you've got to run your team. Obviously Mercedes and McLaren are doing very well with the balance of the budget.
3) no way in hell an independent Ferrari would be allowed to spend that much on an F1 team. No board would tolerate that expense with the abysmal results they've shown. For Ferrari (as we know it) to survive I think it would have to be privately, Rich Arabs, or the Italian government or something but there's no way that a board would allow 20% of the annual corporate earnings to be spent on running the F1 team.
4) there are certainly intangibles here that you can't easily factor, Especially for Ferrari, McLaren and Mercedes as they get a certain amount of cache for the brand by competing and winning. You couldn't buy advertising for a global audience of half a billion people for the price Mercedes "spent" for the year and the increase in sales has to be very palpable for them, especially with the season they're having this year.
5) F1 is a business first and foremost, lest we not forget that!