Its to do with fans that watch F1 only for 1 team or driver - Ferrari have this, Lewis has this, MS did not really have this, as you half wittingly pointed out above he was seen as part of Ferrari - if anything he had the opposite effect
What are you basing this on? MS did not really have this? He made Ferrari less attractive? How do you know what part of an audience comprimises the love of one thing and that it's that thing and that thing alone that keeps them watching? It's just whatever pops into your head ends up in the post.
I am basing this on negative media, questionable behaviour, documented arrogance, Disqualifications from races for CHEATING - audiences turning off in droves due to his arrogance and the race fixes and Reubens crying on the podium etc. I conclude that MS was responsible for certain crowd stopping to watch F1 due to the qualities mentioned above
Lewis on the other hand has brought more brand new fans into F1 just because he started racing
So there you have it, I am basing this on facts, you however have not made any sense or even provided any coherent argument against, it's just whatever pops into your head ends up in the post.
It just hurts you so much that Lewis can be argued to have brought a unique market segment and MS can be argued to have depleted a market segment - and you have ABSOLUTELY no clue of how to refute this - so let that butthurt flow, bite the pillow a little harder next time round
