ITV would snap their hand off. Then broadcast it at the same time as the old F1 goes out with poo teams and poo drivers .
ITV would do no such thing. They couldn't afford it.
They afforded it last year and the one before and the one before etc etc. Theyd be offered it cheaper to get it established.
ITV is a sinking ship. All they can afford is football. They had a contract for the F1 for several years to come, but they opted out of it to save money, so they could spend it on football. It would have to be so cheap as to make it a worthless exercise for the teams in order to get ITV to pay for it.
It would almost certainly go to Sky or Eurosport.
But the teams would need the publicity more than the money initially so maybe they would do it really cheap
As Button took a huge paycut this year to float Brawn GP, maybe other drivers could take a page out of his book. Kimi, Alonso, Hamilton, and more could probably co-op and finance a TV deal with all the money they got. Seriously if you get paid 30 some odd million a year to drive, basically do something you would do for free, why not throw some of that money back at what made you rich in the first place. Or the idea of what made them rich, not BE

.. The might be the new BE's of the future....