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[Jabberwocky]

I thought alonso gave most of his money to Spain or something like that

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[stonemonkey]

I thought alonso gave most of his money to Spain or something like that

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Did he not give it to some cyclists?

[racechick]

I thought alonso gave most of his money to Spain or something like that

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Did he not give it to some cyclists?

I think that fell through.

[peta_w]

I'd drive for nada.

[CookinFlat6]

So would the pay drivers in half the grid

[sagi58]

Since coming to Ferrari, Alonso is the highest paid driver in F1.
If he hasn't made that "net worth" list, it's probably one of the following:
-> a great accountant;
-> charitable donations.
I didn't list bad investments, because he strikes me as being a
shrewd businessman, especially considering his humble beginnings.

[racechick]

I thought Lewis and Alonso were the same. Both the highest paid drivers each on 20 mil. But I guess what gives Hamilton more money overall is his marketability and the money he makes from that. Which is why he's fifth on that richest drivers list.

[sagi58]

They are now; but, I referred to Alonso's tenure at Ferrari.
As for the "overall money", we can only base an opinion on
what is reported in the media and not on balance sheets!

[sagi58]

... I guess what gives Hamilton more money overall is his marketability and the money he makes from that...

That seems to be a word we're throwing around a lot, of late, which made me curious about Alonso's marketability.
Amazing what a Google search will cough up:

, Matt Meadows wrote:">Alonso is F1′s Most Marketable Driver, Button heads Hamilton in UK stakes

Repucom Most Marketable Formula One Drivers:

Top 5 Global Celebrity DBI Score/Awareness
1. Fernando Alonso 70.57 – 71.14%
2. Lewis Hamilton 64.91 – 63.65%
3. Felipe Massa 60.98 – 58.14%
4. Sebastian Vettel 60.64 – 54.30%
5. Kimi Raikkönen 59.98 – 56.40%

Top 5 UK Celebrity DBI Score/Awareness
1. Jenson Button 82.87 – 88.58%
2. Lewis Hamilton 81.69 – 90.74%
3. Fernando Alonso 67.21 – 70.02%
4. Sebastian Vettel 63.80 – 64.79%
5. Felipe Massa 62.66 – 62.32%

Top 5 Domestically Celebrity DBI Score/Awareness
1. Fernando Alonso 89.61 – 98.35%
2. Felipe Massa 88.84 – 99.20%
3. Sebastian Vettel 87.97 – 97.58%
4. Jenson Button 82.87 – 88.58%
5. Lewis Hamilton 81.69 – 90.74%

[racechick]

Was this taken from a Ferrari site? It seems very much weighted to Ferrari drivers or ex drivers, and that Button is more marketable than Hamilton in the UK is laughable. How many people were used in the research? What socio economic groups? It seems it's just taken the world champions and thrown in Massa. what about Perez? He is highly marketable.

The rich list that Jab gave the link to, putting Hamilton fifth highest ATHLETE, not just racing driver, seems a far more thorough study. It covers richest people in all walks of life and is worked out using a variety of strict criteria.

[Jabberwocky]

Button is always on TV adverts in the UK for Santander, I can not remember the last time I saw another F1 driver on a TV advert.

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[sagi58]

Was this taken from a Ferrari site? It seems very much weighted to Ferrari drivers or ex drivers...

I got it from James Allen's site, did he suddenly became a Ferrari fan?
Maybe the fact that it was filed under his Ferrari heading, was confusing?

Regardless, he used statistics from:

 wrote:">
Global leaders in sports marketing research

Our focus is on providing the data, insights and intelligence needed by our clients in every area of sports marketing, sports media and sponsorship. We understand the DNA of sports fans — what they hear and see, how they react, and how their behavior changes over time. This knowledge is at the heart of making great marketing and sponsorship decisions in a crowded and increasingly costly market.

Sponsorship Evaluation – Market Research – Consultancy – Media Evaluation

Whether you want to know your consumers better, track the activities of your competitors, optimize your marketing, protect your rights or make well-informed sponsorship choices, we can help.

We are Repucom. We watch. We listen. We ask.

[racechick]

It seems a very strange result to me and at odds with all previous ones I've seen.

[avstu]

Button is always on TV adverts in the UK for Santander, I can not remember the last time I saw another F1 driver on a TV advert.

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Doesn't Button also do the Gillette adverts aswell?

[Jabberwocky]

he does indeed matey

He was always on our local busses trying to sell milk as well until recently... as in on the advert, not as if he was stood on the bus forcing people to drink blue cap or anything lol