Apple is just the name bro. Good product, but nowhere close to the hype.
*shields up* Ok hit me with the tomatoes now.
2001: iPod 1st generation, fantastic product at the time, but freaking ugly.
2002: iPod 2nd generation, great product, still just as ugly
2003: iPod 3rd generation, fantastic product a lot less ugly
2004: iPod Mini & iPod 4th generation, a lot prettier than before.
2005: Apple a powerhouse in portable media devices, decide to release an iPod Shuffle, iPod Mini and an iPod 5th generation, Google purchases Android
2006: Rumours of an even better ipod being created, instead their only big releases were the MacBook, MacBook Pro, Mac Pro, iPod Shuffle and a few other things.
2007: Apple go out big guns releasing an Apple TV, iPhone (fantastic phone), Apple mouse, keyboard, iPod Nano, iPod Classic 6th generation, iPod Touch, several software updates. They rake in money. Android is displayed and unveiled.
2008: In light of the previous year they come out big again making another iPod Nano, iPod Touch,, iPhone 3G (a great phone yet again), lots of macbooks, loads more software to go along with their Mac's, Android releases it's very first phone
2009: Now a tech giant, they release loads more software, loads more peripherals, including an improved iPhone 3GS but lacking, iPod Nano, iPod Touch, iPod Shuffle. Android is starting to stir.
2010: Android starting to come out big with loads of manufacturers throwing out Android devices, Apple return with a iPhone 3GS, iPad, iPhone 4 and a series of iPods, New Apple TV and slash their Mac products down to a few. iPhone 3GS was lacking massively and the iPhone 4 didn't really give that much more especially when Android was offering such tech at half the price.
2011: Android is exploding, fast catching Apple and even overtaking Apple in some countries. Apple again release lackluster upgrades to the iPhone splitting off and putting more effort into their iPads, releasing iPad 2, iPhone 4 CDMA version, iPhone 4S, iPhone Micro USB Adaptors, starting to look like they're focusing back on their Macs. The iPhone is still a decent phone but there are plently of Android alternatives what are cheaper and for some people much better products.
2012: Android is now bigger than Apple's iOS, because of the fact Apple is 1 Developer(all in-house), 1 Manufacturer vs hundreds of developers and hundreds of manufacturers, Android phones start getting bigger screens resulting in the iPhone 5 having a bigger screen, they also release a series of iPads and iPods and also a lot more Mac devices
Basically, it looks like Apple have currently given up on the iPhone range and are re-focusing on their iPad and Mac/iMac range however personally I think they're going to go down and down and down because the open source nature of Android is making the software significantly better than iOS's closed source, this is 2013 people want freedom even Google accept that if you use one of their Nexus devices and root/put a custom rom on the phone then get a hardware problem most cases if they can prove/you can prove that what you did with the software didn't cause the hardware problem warranty is still valid.
Apple need to make a massive overhaul of their software to stay up there with the likes of Google, Samsung, LG, Sony, Asus, HTC... etc just look at Apple's share prices today, compared to what they were last year then look at Googles.
This is exactly like Windows vs Macintosh back in the day, Macintosh were doing great until Microsoft decided to focus on a cheap alternative which dominated the market and resulting in Apple struggling up until apple had a version of Office. It's funny how everyone thinks Steve Jobs is thank for the iPod, iPhone, iPad devices... but infact it's Jonathan Ive who deserves all the credit.