At the heart of Mercedes is a Honda waiting to get out.
I wonder how many more cars Mercedes sell because of its F1 project?
6. If that? Same with Ferrari. I bet if they left F1, it wouldn't put a dent in their sales figures.
McLaren....? It might effect them slightly more, as they sell less maybe?
But overall I wouldnt of thought buying a 'supercar' would be infulenced by F1 at all. But what do I know, Im not in a position to buy one.
Ferrari dont spend a bean on advertising, they have a unique place. The markup on £200k sports cars is very very profitable. Merc although an auto giant want in on this space, they tried the SLr with McLaren, they now have the SLS and more coming.
Everyones eyeing Ferraris success and wanting to encroach the 200k space, Merc and now McLaren.
Ron Dennis was unimaginable brave by trying the British Ferrari route. It has not been a resounding success so far (no matter what the PR says) The Ferrari 458 has stiffled its sales in the middle East and America and the far east.
An F1 team as a standalone business relying on income from sponsors and advertisers and having to buy engines is not possible, even at 50mill a year (see HRT), at 200mill turnover its suicidal
So who is gonna pump in at least 150 a year with no return?
A car manufacture spending its supercar marketing budget? check
A fizzy drinks company spending 95% of its revenue on sorts promotion? check
A small specialist noble and brave British low volume Sports car and cartoon making business turning over less than 200 mill?
Ron has put his eggs in the Ferrari approach and with Whitmarsh and Button round not helping, things are at a precarious stage. Check the financials
Last year looked good because they sold the second factory at the MTC to the road car division
All Im saying is that I have been following McLaren for a while and you can forget about buying Cosworth etc, the F1 team + the other businesses are doing well to collectively compete near the top and remain solvent, the other businesses cannot generate the income to extend the credit line needed by the F1 side.(see Williams for a precedent)
If the road car division suddenly went ballistic and started outselling Ferrari, McLaren would ramp up sales for sure, and that might be the way out.
Will withdrawal or lack of success from F1 decrease sales of sportscars? didnt with Ferrari, but the MP4 12cs sales are lower than Ron gambled on - thats for sure, and I cannot see even winning F1 WCs helping that much, let alone the mediocrity Whitmarsh has induced
So where will McLaren F1s money keep coming from to stay near the front? or even to stay ahead of Williams? at a time your competitors for income from 200k car sales are the engine suppliers in F1?
The best solution for McLaren would be to hook up with a manufacturer and engine builder and become their works team (like RBR/Renault) and hope they give you engines and a budget but leave you in control
erm someone like Merc for example