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[bud]

Vodafone has overtaken Marlboro as the most visible sponsor in Formula One, a report has found.

The British mobile operator was ranked fourth in the table in 2006, when represented on the Ferrari livery, but tripled its exposure and climbed to top spot with its new title sponsorship of the Mercedes-powered team.

The media-watch business Margaux Matrix also found that four more McLaren sponsors featured in the top-10 of 2007, while Ferrari's Marlboro backing was relocated to second place.

The only other Ferrari sponsor in the top ten was Shell (fourth), while McLaren's Mercedes-Benz, Hugo Boss, Mobil 1 and newcomer Aigo all featured.



Renault sponsor Elf, meanwhile, dropped out of the top ten, as only new title sponsor ING made the 2007 list (eighth) for the dethroned world champions.

Apart from common tyre supplier Bridgestone, energy drink Red Bull - with its two Formula One teams - was the only other non-McLaren or Ferrari brand in the ten.

Interesting Marlboro is even in the list to those who think the barcodes are just pretty stripes and have no purpose....

[al4x]

that reminds me, ive gotta cancel my voda contract

[texasmr2]

Vodafone may have taken over as the most visible sponsor, strictly due to the ban on tobacco advertising, but I dont think they have or ever will surpassed Marlboro in brand recognition. The barcode's Ferrari has run are no different than McLaren playing around with their WEST sponsorship logo's, right?

[Sam-KK24]

Nobody find it funny that:

Mclaren had Marlboro and now Ferrari have them.
Ferrari had Vodafone and now Mclaren have them.

[8-ball]

Nobody find it funny that:

Mclaren had Marlboro and now Ferrari have them.
Ferrari had Vodafone and now Mclaren have them.

i find that good timing from vodafone. being associated with schumi was no bad thing and now they are with lewis. the marketing departments are working very well at vodafone

[bud]

Vodafone may have taken over as the most visible sponsor, strictly due to the ban on tobacco advertising, but I dont think they have or ever will surpassed Marlboro in brand recognition. The barcode's Ferrari has run are no different than McLaren playing around with their WEST sponsorship logo's, right?

big difference

[texasmr2]

Vodafone may have taken over as the most visible sponsor, strictly due to the ban on tobacco advertising, but I dont think they have or ever will surpassed Marlboro in brand recognition. The barcode's Ferrari has run are no different than McLaren playing around with their WEST sponsorship logo's, right?

big difference

Well I tried