Prices are Sofa King low: 'Swearing' advert bannedA furniture store has been banned from using the slogan "Our prices are Sofa King low" after advertising bosses was a little too close to swearing.
The Sofa King -- which uses the slogan on its shop front and vehicles -- prompted complaints after running an advert in the Northampton Herald and Post.
Three people reported the catchphrase was "offensive and unsuitable for general display" to the Advertising Standards Authority (ASA).
And now the ASA have upheld their objections and banned the firm from using the phrase… which is Sofa King annoying.
An ASA spokesperson said: "The ASA noted that the phrase 'Sofa King Low' used the advertiser's company name but considered that it could be interpreted as a derivative of the swear word 'f***', which consumer research had found to be a word so likely to offend that it should not be used in ads at all, even when it was relevant to the name of a product,''
"Because of that, we concluded that the slogan was likely to cause serious or widespread offence."
