The annoying things is, teams like Williams and the ones near the back would probably buckle under the financial pressure of competing if it weren't for pay drivers. It's a sad situation, but that's how it is.
Campaigns should probably be directed towards better funding of the best talent.
Yeah there are two issues here, one is drivers at "grass roots" level not being able to continue with their career or have a good shot at being successful because of financial constraints. The second is teams choosing less talented drivers because they have private backing due to nationality or whatever (Maldonaldo for example). I guess the key is to improve the smaller teams' finances, or a general shift in the balance of having a pay driver v having a better driver who is more likely to produce good results. I wonder how much money Bernie takes proportionally, I bet he gets a far greater proportion than say the premier league versus premier league clubs.
Pastor Maldonado and the situation with Williams is an intriguing one. He has earned the plaudits from GP2, having won the title in 2010 (albeit in his fourth year partaking in the series). But I still think the removal of Nico Hulkenberg, who I rate highly, to make way for Pastor Maldonado was unfairly down to cash. And that's what Maldonado has plenty of, what with the backing from Venezuela. And here is your classic example of a team in financial straits opting for the man who's going to fill the coffers over anyone else.
I'd go even further than that - I'm sick of people referring to Maldonado as a pay driver when they're using it as a derogatory term (99% of the time). As said, he won the GP2 title, and with 6 feature race wins including Silverstone and Spa - two real 'racers' circuits. He's hardly been in a position to demonstrate his talents in F1 yet. It IS possible for somebody to be both a talented driver AND have strong financial backing! He was fairly even with Rubens last year, so considering it was only his first year in F1 I think a lot of people are being WAY overly harsh on him. I'm certainly not saying he's a future WDC or anything, but it seems to me that he could well be perfectly capable and obviously does have a decent amount of talent.
EDIT: Quick glance at his stats, and they're actually even more impressive than what I had thought:
2004 : Italian Formula Renault - Won title - 17 races - 8 wins - 6 poles
2005 : Italian F3000 - 4 races - 1 win
2006 : Formula Renault 3.5 - 3 wins - 5 poles - another 6 podiums - would have won the title but for a technical infringment resulting in 15 points lost
2007 : GP2 - Won at Monaco, broken collar bone mid-season meant he missed four rounds (8 races) effectively ruining his season
2008 : GP2 - 1 win - another 5 podiums
2009 : Euroseries 3000 - competed in one round (2 races) and won one of the races
2009 : GP2 - 2 wins in first half of the season with 8 consecutive points finishes followed by a horrendous second half of the season
2010 : GP2 - Won title with 6 wins
I'm sorry, but those are NOT the stats of a traditional pay driver - 2 titles (could have been three), 23 wins and many more podiums and pole positions in various highly respectable series between 2004 and 2010.
Favourite racing series: F1, Indycar, NASCAR, GP2, F3, Formula E, Trophee Andros, DTM, WTCC, BTCC, World Endurance... etc. etc.