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User avatar
By bud
#285567
Red Bull motorsport consultant Helmut Marko says the energy drink company's commitment to Formula One will last only as long as they are winning.

Red Bull entered Formula One in 2005 when they bought the Jaguar Racing team for a reported $1 and the promise to invest $400 million in the team over three years.

And although for the first four years the team struggled to get the results they wanted, in 2009 - the year Sebastian Vettel joined from Toro Rosso - Red Bull had a sudden upsurge in form.

The German claimed the team's first pole position at the Chinese GP and followed that up 24 hours later with their first race victory. It was also their first 1-2 result as Mark Webber bought his car home in second place.

That race weekend signalled Red Bull's arrival with the duo claiming another five race victories, helping the team to second in the Constructors' Championship.

One year later that Red Bull tasted the ultimate success as Vettel secured the Drivers' title and the team the Constructors'. And then they repeated it in 2011 in emphatic style.

But despite their success, there remain questions about Red Bull's committed to Formula One as the team is not a historic outfit but rather a drinks company competing at the top level of motorsport.

And according to Marko there will always be questions for that very reason.

"There have been comments from Dietrich Mateschitz that should the framework requirements not apply, then there could be second thoughts," he told the official F1 website.

"Formula One is a marketing tool for Red Bull, which means that we permanently evaluate our input and the output of our commitment. This equation has to be positive.

"If long-term success is there, then there is definitely no question at all. And if you look at the reality of the situation, we have long-term contracts with our engine supplier, with our sponsors and our staff."

He added: "It's true that we are not a car manufacturer - and never intended to be - but we wanted to be successful in the sport. That we are leading the likes of McLaren and Ferrari definitely makes us proud.

"We are always focusing on who is the best, who needs to be beaten, and then we go out and try it. That has always been Red Bull's philosophy. I cannot fully understand why others have difficulties with this view.

"What is really funny in is that over the last few decades McLaren and Ferrari have been arch rivals, but since our arrival - and success - they have moved much closer together."

Red Bull, though, won't be leaving any time soon as they have their title double to defend in 2012.

"We want to defend both titles. But we are also aware that it will become even more difficult," said Marko.

"The main ingredients have been in place for a long time so why should 2012 be any different? You need a fast car, you need consistency and you need two drivers who can deliver."



Not really the kind of commitment you want to hear from the current title holders.
User avatar
By racechick
#285571
:hehe: Folk cant really moan at Lewis now for calling Red Bull just a drinks company - it seems the boss thinks exactly the same. Bit disappointing that they arent really committed to the long haul...but at least its honest.
#285574
Ultimately like Toyota, Honda and BMW, Red Bull will only stay in F1 while it's commercially viable, F1 is a marketing opportunity for these companies, it's really that simple!
#285580
I thought Christian Horner was asked by BBC or ESPNF1 earlier this year if RBR would only continue if they were winning, and he said no, they were in it for the long-haul. Obviously Helmut trumps him, though.
#285582
This comments, while being a shame, were expected to be honest. I really wanted to watch Red Bull grow over many decades in the sport, through good times and the bad, just like Ferrari, McLaren and Williams... a new legendary and historic team in the making. But these words don't fill me with confidence. Are we to believe then, that if Red Bull take the inevitable and perfectly normal fall from grace for a period, they won't be willing to press on and continue the fight?

Just goes to show... teams like Ferrari, McLaren and Williams are the true racing outfits... they'll stick it through to the end no matter what. :yes:
User avatar
By madbrad
#285588
It's no worse than the vast majority of teams, be they garagistes or manufacturers, as well as engine suppliers and title sponsors.
User avatar
By bud
#285590
Just goes to show... teams like Ferrari, McLaren and Williams are the true racing outfits... they'll stick it through to the end no matter what. :yes:


They exist for F1 that's their sole purpose. :yes:
By Hammer278
#285591
Well I don't think Redbull can be blamed really. They are involved in quite a few areas in the sports arena, F1 is just one of their efforts.

In the end, they surely acknowledge that they're a drinks company and F1 is another high profile 'shelf' for them to advertize their name. And they're doing it in the best way possible. If they leave F1 in a few years, its no shame to them as they have nothing to do with car manufacturing or similar.

On the other hand, I was very dissapointed with BMW. :(
User avatar
By bud
#285593
For companies like BMW entering F1 is no different to Redbull really. Both enter for the exposure in what is an expensive marketing tool to sell cans and cars.
By Hammer278
#285594
For companies like BMW entering F1 is no different to Redbull really. Both enter for the exposure in what is an expensive marketing tool to sell cans and cars.


BMW is active in other forms of motorsports, they have their own series FFS. Quitting F1 due to failing miserably in 1 year was not something I expected from a marque of their stature.
User avatar
By bud
#285599
For companies like BMW entering F1 is no different to Redbull really. Both enter for the exposure in what is an expensive marketing tool to sell cans and cars.


BMW is active in other forms of motorsports, they have their own series FFS. Quitting F1 due to failing miserably in 1 year was not something I expected from a marque of their stature.

What I meant was BMW didn't start in F1 and move to the Auto Market like Ferrari did and now McLaren is doing.
By mnmracer
#285605
I think there are two distinct different parties here: the Red Bull company (i.e. Helmut Marko), and the Red Bull team (i.e. Christian Horner). Don't forget that Horner has been succesfully running racing teams since 1997 with Arden in Formula 3000. If Red Bull pulls the sponsor money, the team will just become independent (like Brawn), or find another big sponsor (like Brawn).

So :thumbdown: to the company Red Bull,
but :thumbup: to the racing team Red Bull.
#285606
I think there are two distinct different parties here: the Red Bull company (i.e. Helmut Marko), and the Red Bull team (i.e. Christian Horner). Don't forget that Horner has been succesfully running racing teams since 1997 with Arden in Formula 3000. If Red Bull pulls the sponsor money, the team will just become independent (like Brawn), or find another big sponsor (like Brawn).

So :thumbdown: to the company Red Bull,
but :thumbup: to the racing team Red Bull.

It's not as simple as that, Red Bull are not sponsors, they are team owners, if they pull out, the team leaves with them, albeit they could sell the team, like Honda did and have the team continue under a new name, but that is in no way assured should Red Bull decide to walk away from F1, the secondary issue is what will happen to Toro Rosso if Red Bull sever all ties in F1?
#285608
I think there are two distinct different parties here: the Red Bull company (i.e. Helmut Marko), and the Red Bull team (i.e. Christian Horner). Don't forget that Horner has been succesfully running racing teams since 1997 with Arden in Formula 3000. If Red Bull pulls the sponsor money, the team will just become independent (like Brawn), or find another big sponsor (like Brawn).

So :thumbdown: to the company Red Bull,
but :thumbup: to the racing team Red Bull.

It's not as simple as that, Red Bull are not sponsors, they are team owners, if they pull out, the team leaves with them, albeit they could sell the team, like Honda did and have the team continue under a new name, but that is in no way assured should Red Bull decide to walk away from F1, the secondary issue is what will happen to Toro Rosso if Red Bull sever all ties in F1?


Minardi return? :D
User avatar
By racechick
#285609
Jordan :P

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