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[Jamie]

Now,

While I have looked @ the testing and so fourth, what the bloody ell' is going on with the logo? where the infamous bar code used to be there is a out of placed logo? And on the helmet? to me this is un tastful and am hoping they ditch this by march.

Dissapointed.

[Gaz]

Now,

While I have looked @ the testing and so fourth, what the bloody ell' is going on with the logo? where the infamous bar code used to be there is a out of placed logo? And on the helmet? to me this is un tastful and am hoping they ditch this by march.

Dissapointed.

[Jensonb]

They announced that logo last year. It's because they were taking flack for the Barcode being (Apparently) subliminal tobacco advertising. Now, it's worth pointing out, subliminal advertising is a myth, however a more valid criticism is that the barcode did carry tobacco advertising connotations for many people. Ironically, the new logo looks like the Marlboro logo smoothed out, especially on the engine cover.

[scotty]

There are already a couple of threads on this, namely this one. Topic locked.