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[What's Burning?]

You mean the one they "borrowed" from Cesna and just put a bigger engine on? The one that's NOT trademarked? The one that is no longer in production and is identified world wide as a brand name?

http://wapedia.mobi/en/Reims_Aviation

I agree as ludicrous as this whole naming rights is, and as ridiculous for Ford to make a statement that Ferrari's name will tarnish the F150 brand's reputation, I think Ferrari and Ford will settle this via their lawyers and their bank books and sadly Ford will win this legal argument if they want to fight it.

[Gaz]

they should just race the Ferrari F150 with the Ford F150

[What's Burning?]

they should just race the Ferrari F150 with the Ford F150

Up the side of an unpaved mountain road?

[f1ea]

I agree as ludicrous as this whole naming rights is, and as ridiculous for Ford to make a statement that Ferrari's name will tarnish the F150 brand's reputation, I think Ferrari and Ford will settle this via their lawyers and their bank books and sadly Ford will win this legal argument if they want to fight it.

But the courts are not going to be analyzing who will it benefit more or what... they will go for the straight scoop.

One important thing is what Bud said, Ferrari MIGHT have a case because its not selling this car to the public, and Ford are basing their argument on Ferrari using the name to benefit from Ford's image, i think Ferrari can definitely prove in a court the real reason they used the name.

In the end, the Ferrari F150 name will only be relevant this yr.
Unless its the most dominant F1 of all times (not really that unlikely ) and in that case Ford will kick their heads off if they disassociate from it...

[f1ea]

they should just race the Ferrari F150 with the Ford F150

Let's settle this like men! Fast and the furious style

[spankyham]

You mean the one they "borrowed" from Cesna and just put a bigger engine on? The one that's NOT trademarked? The one that is no longer in production and is identified world wide as a brand name?

http://wapedia.mobi/en/Reims_Aviation

I agree as ludicrous as this whole naming rights is, and as ridiculous for Ford to make a statement that Ferrari's name will tarnish the F150 brand's reputation, I think Ferrari and Ford will settle this via their lawyers and their bank books and sadly Ford will win this legal argument if they want to fight it.

I just found it funny that Ford are nowhere near the rightful first to have, use and sell an F150.

[What's Burning?]

You mean the one they "borrowed" from Cesna and just put a bigger engine on? The one that's NOT trademarked? The one that is no longer in production and is identified world wide as a brand name?

http://wapedia.mobi/en/Reims_Aviation

I agree as ludicrous as this whole naming rights is, and as ridiculous for Ford to make a statement that Ferrari's name will tarnish the F150 brand's reputation, I think Ferrari and Ford will settle this via their lawyers and their bank books and sadly Ford will win this legal argument if they want to fight it.

I just found it funny that Ford are nowhere near the rightful first to have, use and sell an F150.

You know they'll settle this like all corporations do, Ford will get a logo on the side of Ferari's car, and Ferrari will agree to cooperate with Ford on some new "Mustang" variant project, and Carrol Shelby will roll in his grave (when he's in a grave that is)

EDIT: coming to think of it... I wonder is this just some subversive vendetta since Ford and Ferrari weren't the best of friends historically.

[Gaz]

they should just race the Ferrari F150 with the Ford F150

Up the side of an unpaved mountain road?

lol the ford will still fail its 2WD with Sod all clearance

[Stealthgate007]

Ferrari Just renamed the challenger

F150th Italia

I guess that settles it..

[What's Burning?]

The lawyers found a solution to an issue that really didn't exist the fans never cared and this doesn't even matter. Congratulations on a great way to make a living.

‘On the subject of the name of the new Ferrari Formula 1 car, the Maranello company wishes to point out that it has sent a letter of reply to Ford, underlining the fact that the F150 designation (used as the abbreviated version of the complete name, which is Ferrari F150th Italia) never has, nor ever will be used as the name of a commercially available product – indeed there will definitely not be a production run of single-seaters.

In fact, it has always been the case in the history of Scuderia names, that they represent the nomenclature of a racing car project and are linked to a chronological order with a technical basis, or in exceptional cases, to special occasions. This year, the decision was taken to dedicate the car name to a particularly significant event, the 150th anniversary of the Unification of Italy, an event of such great importance that the Italian government has declared, for this year only, a national holiday.


For these reasons, Ferrari believes that its own contender in the forthcoming F1 championship cannot be confused with other types of commercially available vehicle of any sort whatsoever, nor can it give the impression that there is a link to another brand of road-going vehicle. Therefore it is very difficult to understand Ford’s viewpoint on the matter.

Despite this and to further prove it is acting in good faith and that it operates in a completely correct manner, Ferrari has decided to ensure that in all areas of operation, the abbreviated version will be replaced at all times with the full version, Ferrari F150 th Italia.’

[What's Burning?]

So Spanky, what does this do the the pronunciation, as I'm not aware of a direct translation in Italian of the "th" in 150th. it looks like we're back to centocinquanta?

[Fred_C_Dobbs]

Many large corporations have a zero tolerance policy toward trademark infringement. Harley Davidson, for instance, have undercover "trademark police" who investigate every motorcycle show of any repute in the USA and most of the larger ones worldwide. H-D must get their cut from anything sold bearing any of their trademarks or it's off with their heads!

In fact, there's a chap at my front door at this very moment demanding five bob in royalties for using their name in this post.

[darwin dali]

So Spanky, what does this do the the pronunciation, as I'm not aware of a direct translation in Italian of the "th" in 150th. it looks like we're back to centocinquanta?

Ferrari effe centocinquantesima Italia (assuming they associate the cardinal number with the car, i.e., feminine gender).

[scotty]

It's all a bit stupid and petty really.

[vaptin]

Ferrari's lawyers must have locked Monty in a cellar somewhere, I'm expecting a rather fun press statement from him.