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By Fida
#187688
Hello everyone! :wavey:

I'm an undergraduate business student and I'm doing my thesis on F1 and the image of the teams and the sponsors. This survey is a pre-test where I try to determine the adjectives which best describe the teams Ferrari, McLaren and Red Bull. I've determined 20 adjectives and I would really need your opinions on which adjectives fit each team.

It only takes about 3-5 minutes to take the survey and it's totally anonymous and confidential. I know here are many F1 fans with good knowledge, so I would really appreciate if you would take this short survey!

Here is a direct link to the survey: https://www.surveymonkey.com/s/JPT99GZ" onclick="window.open(this.href);return false;

thank you so much in advance! if you have any questions, feel free to contact me!
#187738
thanks! :)

I chose those three teams mostly because of their sponsors, they happened to have some specific ones which were good for the subject I'm concentrating on... so that's the biggest reason. also, like you said, it doesn't hurt either that they happen to have quite different personalities ("brand images") and they're known widely across the globe (especially Ferrari and McLaren, but Red Bull is 'rising' all the time).
#187743
Fida wrote:thanks! :)

I chose those three teams mostly because of their sponsors, they happened to have some specific ones which were good for the subject I'm concentrating on... so that's the biggest reason. also, like you said, it doesn't hurt either that they happen to have quite different personalities ("brand images") and they're known widely across the globe (especially Ferrari and McLaren, but Red Bull is 'rising' all the time).
Brand images. That was the phrase I couldn't remember!
#187744
Gaz wrote:i couldn't do it i'm so, sorry i clicked on the page and just got overwhelmed, by your need for datas.

That and you put Ferrari ahead of Mclaren.
I understand if it seems a bit overwhelming. no problemo.

and putting Ferrari ahead of McLaren was not intentional and it didn't have any secret motive behind it :D they are in no ranking order..!
#187755
Ive done it :)
#187775
Just did it. I hope it helps with your work.

BTW I think Red Bull are marketing geniuses... they've understood their niche and grabbed with both hands. They may spend lots of money, but their publicity is very effective.
:coffee:
#187777
f1ea wrote: BTW I think Red Bull are marketing geniuses... they've understood their niche and grabbed with both hands. They may spend lots of money, but their publicity is very effective.
:coffee:
:yes: I agree :)
#187787
f1ea wrote:Just did it. I hope it helps with your work.

BTW I think Red Bull are marketing geniuses... they've understood their niche and grabbed with both hands. They may spend lots of money, but their publicity is very effective.
:coffee:
couldn't agree more! they truly know their business... :wink:

thanks everyone! you're being very helpful!
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