FORUMula1.com - F1 Forum

[Rusko]

Formula 1 teams are scheduled to put the finishing touches to plans for a common car launch of their 2010 contenders on Thursday, with outfits looking to unveil their machines in Valencia in late January.

Members of the Formula One Teams' Association (FOTA) are due to meet in Monaco later today to discuss their plans for next season - and on the agenda is the common car launch.

Mercedes-Benz GP CEO Nick Fry said at the Motor Sport Business Forum that the idea had now received approval from the teams, with the finer details now due to be settled.

It is understood that the event will take place in Valencia in late January, prior to the first official 2010 test at the Spanish city's nearby track a few days later.

Speaking about the matter on Thursday, Fry said: "I don't want to go into too much detail about what the plans actually are, but we have agreed between all the teams to do a joint launch and we do wish to turn it into a proper event.

"We are getting a lot of help from the venue and investment in communication and marketing to do that. I think I am going from here to a meeting this afternoon to discuss the subject.

"I wouldn't wish to spill the beans on what we are going to do, but it is going to be hugely initiative. It is going to be a clear demonstration of how we are going to be working together. We are not all going off and doing our own individual launches, so we can do something that is a lot more customer friendly."

from autosport

what a great idea, will boost revenue as i'm guessing they will turn it into a full on event where people can buy tickets and show up. and it means no more waiting around, we will get to see all the new cars and drivers on the same day.

[vaptin]

That sounds awesome

[cap-dude]

Yup, sounds like a really fun idea. Feels more like an event to be quite honest.

[ProStreeter]

All 13 Formula 1 teams plan to unveil their 2010 cars together for the first time in January

[Gaz]

yeah i heard about this its a cost saving exercise but also prob a way to draw more fan intrest and help the smaller teams.

[Cubejam]

viewtopic.php?f=2&t=7643

[scotty]

Merged with the other thread.

[darwin dali]

Though it was kinda cool to wait for individual launches and then focus on those individual cars - more to talk about during the off-season, spread apart...

[Cubejam]

hm yeah, me too. I would always be saying... 'WOW THAT LOOKS COOL! I wonder what so & so will come up with....'

[Stealthgate007]

I look forward to it hoping that it might change the dynamic of media coverage. I did like seeing the launch of individual teams either at their factory or some other venue where you could concentrate on one new design and innovations, however I hope they can get more out of it like maybe the CES convention or SEMA or something along those lines. It would be great if it could be open to the public and they could spend a day walking through the different team areas to review the cars and talk to and take photo ops with the drivers. I know that is asking for way to much, but the more you get casual fans into it, the better the conversion rate.

How do you think the launches will go? Will every team get an hour to present their new livery? Do they draw straws to see what order they go in? A good meeting planner could take this to the next level if they do it right..

[headless]

Why Valencia.
s*** place

[Jensonb]

Why Valencia.
s*** place

It's probably Bernie's influence shining through there.

[Frosty]

Though it was kinda cool to wait for individual launches and then focus on those individual cars - more to talk about during the off-season, spread apart...

I agree the group team launch will probably be very interesting. But the speculation generated by the smaller individual launches is more fun for us.