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[bud]

I'm not so sure, as the barcode is pretty synonymous with Marlboro.

I disagree. Show me a pic of a bar code on Senna's Marlboro McLaren Honda that would symbolize Marlboro. Traditionally it's been the colors and the V-shape paint scheme that represent Marlboro. With the bar codes introduced by Ferrari, it's just the color scheme that's left. Well, e.g., Toyota has the same colors...

Its simple marketing. The power of the symbol is what Marlboro were paying for. People would see the Ferrari and the barcode and know its Marlboro. So even though it doesnt say Marlboro when people see the Ferrari they are still associating them together.

IF there were nothing there at all then no one would even have Marlboro man on their mind!

[texasmr2]

Its simple marketing. The power of the symbol is what Marlboro were paying for. People would see the Ferrari and the barcode and know its Marlboro. So even though it doesnt say Marlboro when people see the Ferrari they are still associating them together.

IF there were nothing there at all then no one would even have Marlboro man on their mind!

[Irv the Swerve]

And there we go, all this talk makes me want to smoke....

[texasmr2]

And there we go, all this talk makes me want to smoke....

No s*** man I wish I was at the Grasshopper right now watching the smoke fill the glass instead of ONCE AGAIN listening to the yada yada yada.

[bud]

And there we go, all this talk makes me want to smoke....

All this talk? English a problem paddy?

[Jabberwocky]

TBH I do not think they need to sponsor Ferrari anymore because to most people Marlies and Ferrari F1 are synonimous (spl)