- 12 Sep 09, 01:01#151780
Its simple marketing. The power of the symbol is what Marlboro were paying for. People would see the Ferrari and the barcode and know its Marlboro. So even though it doesnt say Marlboro when people see the Ferrari they are still associating them together.
IF there were nothing there at all then no one would even have Marlboro man on their mind!
I'm not so sure, as the barcode is pretty synonymous with Marlboro.
I disagree. Show me a pic of a bar code on Senna's Marlboro McLaren Honda that would symbolize Marlboro. Traditionally it's been the colors and the V-shape paint scheme that represent Marlboro. With the bar codes introduced by Ferrari, it's just the color scheme that's left. Well, e.g., Toyota has the same colors...
Its simple marketing. The power of the symbol is what Marlboro were paying for. People would see the Ferrari and the barcode and know its Marlboro. So even though it doesnt say Marlboro when people see the Ferrari they are still associating them together.
IF there were nothing there at all then no one would even have Marlboro man on their mind!
instead of ONCE AGAIN listening to the yada yada yada.
