The Williams F1 team have announced two new sponsors for the 2008 season. The first is trendy fashion label All Saints, and the second sponsor is a new diamond website mydiamonds.com. Mydiamonds.com is owned by Aurum Holdings who also own the brands Mappin & Webb, Goldsmiths, and Watches of Switzerland.
“I am probably one of the only a handful of non-professionals to have ever driven a Williams car and I am thrilled to be able to sponsor such a great British team,â€ Kevin Stanford from All Saints said. “This deal offers fantastic international exposure for All Saints and fits perfectly with out ambitions for the brand.â€
Frank Williams said, “Kevin has been a keen supporter of the team and I am delighted that All Saints will be joining us as a partner. I look forward to the contribution we can make to the All Saints international ambitions.
“We are delighted to welcome mydiamonds.com to the team and look forward to playing a significant role in the launch of this exciting development in online jewellery retailing.â€
Justin Stead, Chief Executive of Aurum explained, “This sponsorship deal offers an exciting, global marketing platform to launch mydiamonds.com. It forms an important part of our strategy in establishing mydiamonds.com as a destination online store for loose diamonds and diamond kewellery.â€