Spyker F1 have agreed a three year sponsorship deal with the McGregor Fashion Group. The deal consists of both a sponsorship agreement and a licensing agreement – McGregor Fashion are planning to release a new fashion line called ‘Spyker F1 by McGregor’ in 2007.
The Director of Spyker Michiel Mol said, “It is our aim to have strong and promising brands on our racing cars, brands that fit our strategy to become one of the most attractive F1 teams. McGregor is a famous brand with dominant distribution world-wide. We are happy that McGregor will use the Spyker F1 Team to increase their brand awareness and global presence. Outside this the ‘Spyker F1 by McGregor’ line will support the Spyker F1 brand and bring it closer to the fans.”
The Commercial Director at McGregor, Jan-Paul ten Hoopen, said, “McGregor and Spyker share a unique heritage and ‘pure passion’ for craftsmanship, design and exclusivity. We already had a close relation with the Spyker Squadron that is very successful. When Spyker Cars became the owner of an F1 Team we immediately decided that this would be a unique opportunity for us to make the McGregor brand even stronger. At the moment we are finalising the new ‘Spyker F1 by McGregor’ collection which will be launched Spring 2007. We are really happy with this cooperation and proud that our brand is associated with this unique project. We are looking forward to the launch of the new orange F1 car and we like to wish Spyker F1 Team lots of success with their mission.”
