McLaren’s brand gets serious

McLaren has stepped up it’s branding and has employed a professional brand manager to help them focus the branding and achieve it’s goals. John Albert is the man in question, and his new job title is Head of Group Brands.

Albert has a long, successful history in branding, most recently being the chief executive of branding consultancy, Interbrand. His new job at McLaren will see him implementing brand management and marketing though all aspects of McLaren’s business – from merchandising to the cars.