Kaizen Internet Ltd Launch Sports Betting Resource with Usability Focus

Kaizen Internet Ltd, a digital publishing group based in Winchester, Hampshire has today launched a new online resource for sports fans who like a flutter at

Featuring a clear uncluttered design the site offers visitors unbiased reviews of major sports betting providers as well as advice and explanations on different types of sports betting including the “bet-in-play” features that many online bookies provide.

The main feature of the site is the detailed reviews including screenshots of how a customer can claim their free bet on each reviewed site. “We listened to what our readers wanted and found time and again that potential customers wanted to sign-up and take advantage of the many great free bet offers that the online bookies were advertising, but often when they went to the site the number of offers and promotions available could at times be overwhelming. We wanted to offer that additional ‘meat-in- the-middle’, so that those potential customers interested in sports betting could consider the clarity of a site as well as bonus amount.”

Examples of the detailed user-perspective reviews include well-known sites like BetFred

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