Having reached an exclusive deal with Formula One Management (FOM), British Broadcaster ITV will screen practice sessions live on their website. Users behind a British IP address will also be able to enjoy post race interviews and highlights amongst other features.
Speaking on the ITV website Mark Sharman, Director of News and Sport, said: “We know from listening to our viewers that there is great demand from motorsport fans to watch F1 practice sessions and press conferences.â€
“This is yet another example of how we are using ITV s digital channels and new media platforms to extend our award-winning coverage of sport to complement the big events on ITV1.â€
British fans are likely to react warmly to the news, having been highly critical of the broadcaster’s coverage of F1 events in recent years.
“With UK Formula 1 audiences reaching their highest levels in many years, it gives us great pleasure to fuel this resurgence further with the introduction of online rights to complement ITV’s broadcast coverage,â€ said a FOM spokesperson.
The first live practice session will be shown in a little under an hours time.