It has been announced that Hamleys, one of the oldest international toy retailers, is to continue their sponsorship of the AT&T Williams team. Hamleys will see their logo adorn the sidepods of the FW30 car this season, after the company, once the largest toy company in the World, increased their commitment with the team. Hamleys have partnered Williams F1 since 2004, and the revised deal will also see their branding appear within the team environment.
“Our Formula One sponsorship has provided a novel and successful international marketing platform for Hamleys. Based on this success, we are delighted to be renewing the sponsorship and taking up more prominent positions on the car,â€ said Nick Mather, Chief Executive of Hamleys.
Team Principal, Frank Williams added, “Hamleys has been an enduring partner for AT&T Williams and we are genuinely delighted that today s increased sponsorship commitment has been prompted by our successful relationship to date. Increased support from premium brands such as Hamleys will give our partner portfolio an invaluable international retail presence.â€