Ron Dennis is not stupid and is concerned with the survival of the McLaren name. If Mercedes to completely buy over McLaren, Dennis will see to it that McLaren must in the name of the team at the very least, similar to how BMW-Sauber operates. It's also worth pointing out that Daimler own Mercedes and Mercedes' name remains. Mercedes have bought over companies such as AMG and their name remains. It is not a given, therefore, that the McLaren name will eventually disappear.
That's what I was saying: similar to BMW Sauber >>> Mercedes McLaren.
On the other hand, you will never find a name in front (or afterwards) of Ferrari. It is too strong a brand. Its worldwide brand recognition is up there with Coca Cola, McDonald's, Nike, Microsoft, Disney, Apple, Google, etc.
Mclaren is also a very very strong brand who hasn't heard of them as the F1 team and the creators of the words fastest of the 90's early 00s the Mclaren F1
Sauber though is not a strong brand and only people who are fans of F1 would know of them.
Yeah there's a difference between the two. If you want to say BMW Sauber quickly and drop one word, you'd say BMW. With McLaren Mercedes, you'd never just say Mercedes, so Mclaren's brand is much, much stronger. I think long-term Mercedes would want to keep the McLaren brand as it's highest performance brand, a kind of super-AMG, and those you think they'd drop the McLaren name should remember they started out as Daimler Benz, with Mercedes being little more than an informal nickname for the racing division, named after the daughter of a racing driver, until it caught on and was adopted as the company name in the 20s.
Jim Clark, Monza, one lap down...