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[racechick]

Ok this list is from Eurosport and is about marketability rather than actual wealth. This is the 2014 list and covers all athletes not just racing drivers. It gives the top 50 most marketable athletes in the world and in brackets their position last year.
Compilation of the list takes in ...
Value for money
Age
Home market
charisma
willingness to be marketed
Crossover appeal.

Here are the current F1 drivers positions in that top 50 list.

1st Lewis Hamilton ( up from 7th in 2013)
27th Sebastan Vettel ( down from 12th in 2013)
46th Daniel Kvyat ( new entry)

Bear in mind this is marketability rather than wealth ie, what appeals to people, what sells things. No Jenson Button on the list, no Fernando Alonso, no Kimi Raikonen, and no Felipe Massa. And Lewis tops the list of ALL athletes in all countries across all sporting disciplines.

Why the massive discrepancy with this list and those three posted by Reprecon? In this one Lewis tops the chart against all other athletes and in the other one he doesn't top one list that only considers racing drivers? Now I know statistics can be manipulated but something somewhere is wrong for such a discrepancy as that.
https://uk.eurosport.yahoo.com/blogs/wo ... 10604.html

[sagi58]

Ok this list is from Eurosport and is about marketability rather than actual wealth. This is the 2014 list and covers all athletes not just racing drivers. It gives the top 50 most marketable athletes in the world and in brackets their position last year...

...Why the massive discrepancy with this list and those three posted by Repucon?

Actually, RC, that list is compiled by people who work at both Eurosport and SportsPro,
which they stated in their preamble to those "statistics".

 wrote:">The world’s 50 most marketable sport stars 2014

After extensive external consultation and internal discussion, SportsPro has settled for the fifth time on its annual list of the world’s 50 most marketable athletes in association with Eurosport.

CRITERIA

Athletes from across the world have been ranked according to their marketing potential over a three-year period from this summer.

And, they have the answer for your second question, the SportsPro website:

, David Cushnan wrote:">The scores are in: How our athletes fare on Repucom’s DBI Index

While SportsPro’s annual list looks ahead and attempts to forecast the next three years of an athlete’s career, Repucom’s DBI Index provides a here and now assessment of marketability and awareness.

Basically? It would seem the Eurosport/SportsPro list is compiled by experts who are predicting what may happen in the next three years, whereas the Repucom list is based on actual facts that have been compiled through surveys/research.

[racechick]

I know how sports pro worked it out, I read the article. What I don't get is how the other lot worked it out. Who did they survey? In fact I've looked it up and they asked a mere 6, 500 people in 13 countries. That works out at about 500 people being asked in 13 countries.

Now let's take a look at some more serious statistics.

TWITTER followers

Lewis Hamilton 2.1 mil
Fernando Alonso 2.1 mil
Jenson Button 1.8 mil
Felipe Massa 563.4K


FACEBOOK PAGE LIKES

Lewis Hamilton 2,319,511
Fernando Alonso 1,198, 568
Kimi Raikonnen 275, 872
Jenson Button 83, 037
Felipe Massa 39, 852

Millions of people here showing where their support lies and in both cases Lewis and Alonso come top. Lewis comfortably ahead on Facebook.
Lewis and Alonso. It reflects there ability, their marketability and the salary they are paid.

Now I wonder if a successful company wanting someone to endorse their products would be swayed by the 6, 500 people rempricon asked? Or by the overwhelming evidence on Facebook and twitter? I suspect, as Eurosport also suspected, there would be no contest.

[sagi58]

The long and impressive list of brands, rights holders, agencies and broadcasters that are clients of Repucom would suggest that that company's information gathering and analysis of that data is respected by a broad spectrum of organizations.

However, if you believe that Twitter and Facebook are more respectable sources, that's your perrogative!

[darwin dali]

I wouldn't touch Facebook with a ten-foot pole
Even if rc is doing her thing on it

[sagi58]

I wonder if Shakira has a pole she does her thing on, considering
she has 98,226,630 likes, she must be doing something, eh?

[spankyham]

I wouldn't touch Facebook with a ten-foot pole
Even if rc is doing her thing on it

Much as I dislike Facebook, I still want to see RC doing her pole thing

[CookinFlat6]

Now I wonder if a successful company wanting someone to endorse their products would be swayed by the 6, 500 people rempricon asked? Or by the overwhelming evidence on Facebook and twitter? I suspect, as Eurosport also suspected, there would be no contest.

There is no contest - we knows as fact that a successful company called Santander have stated that for them Button is on a different level to Lewis. Now this is a firm active and putting hard cash where their mouth is. either they have no respect whatsoever for repcoms little poll and instead they respect sportspro etc, or they have their own yardstick for measuring these things

Everything else is hot air, the reality is what santander and Merc etc ACTUALLY do. No matter how much repcoms little poll might tittilate or entertain, its irrelevant, the only thing relevant is what the companies laying the cash do, not what an unheard of company say to a list of clients. The list of clients doesnt mean much, a company would probably subscribe to several lists and so there are probably several small polling companies who can claim to have the same clients

Santander are as big a sponsor as it gets in F1 and they dont appear to remotely take notice of repcom

them der are the facts, the rest is methane gas

[darwin dali]

I wouldn't touch Facebook with a ten-foot pole
Even if rc is doing her thing on it

Much as I dislike Facebook, I still want to see RC doing her pole thing

Dirty

[racechick]

I wouldn't touch Facebook with a ten-foot pole
Even if rc is doing her thing on it

Much as I dislike Facebook, I still want to see RC doing her pole thing

Dirty

Well, I don't go on Facebook that much, I'm more of a twitter girl. But my four meter pole has arrived. so the possibilities are endless for entertainment at Silverstone.

[Hammer278]

I wouldn't touch Facebook with a ten-foot pole
Even if rc is doing her thing on it

Much as I dislike Facebook, I still want to see RC doing her pole thing

Dirty

Well, I don't go on Facebook that much, I'm more of a twitter girl. But my four meter pole has arrived. so the possibilities are endless for entertainment at Silverstone.

If you do that while Lewis is driving....I'm going all in for a Nico victory.

[Roth]

Lewis tops the list of ALL athletes in all countries across all sporting disciplines.

And all is right with the world again.

[LiamCatterson]

That'd be surprising considering there are others I find more popular than Hamilton

But I do love a good surprise now and then

[racechick]

All has been fine with the world for quite some time and now Silverstone is round the corner, so it's even better.

Liam it's not only popularity, that's part if it but there's other things that make up marketability.

[What's Burning?]

That'd be surprising considering there are others I find more popular than Hamilton

But I do love a good surprise now and then

So you're an Oscar Pistorius fan.