Wasn't Honda in F1 not too long ago? They certainly make reliable albeit somewhat uninspired cars but their business acumen at least in this sport is questionable.
If Honda are really putting in 100 mill euro just to have their name prominent as title sponsor without recieving any stake in the company at all, then on one hand they have done something even dumber than they did the last time they were in F1.
On the other hand, they no longer have any liability for a team and salaries etc, that really caused them to lose face before when quitting resulting in the £1 sale to Brawn. Now they can pay and get their name out there and still leave whenever they want.
I guess it all depends if they can win with McLaren like Infinity have with RBR. If Honda produce a pup and Mclaren dump them, then it could be another big loss of face
Its a very very good deal for McLaren, expect at least 1 Japanese and 1 Brazilian driver going forward if Hondas old preferences are still there.
If Ron has swapped the ownership of Merc for the hands off investment and engines from Honda then he has cracked it again. And the engine deal will have been a McLaren Group/Automative deal therefore struck with Rons involvement and above the useless input from the previous racing boss who got no sponsors then got sacked