texasmr2 wrote:What's Burning? wrote:That's why I don't understand the resistance... OR Ferrari should build a small econobox with said 4 pot and revolutionize their market and have every Ferrari owner, now have a car they can get their 16 year old daughter. 
and 

Then you do not understand Ferrari's business model. One of the important benefits of a car like a Ferrari or a Lamborghini or a Bentley to their target market is something called "exclusivity." It is a thing of value to certain among the wealthy and privileged as it lessens the possibility they could find themselves sitting uncomfortably next to their opposite number at a stoplight. For instance, I knew a man (now deceased) who sold his near-new Ford Pantera because someone else in the county had bought one. He replaced it with a Lamborghini Espada.
Point of fact, Porsche once raised the price of their cars for the expressed purposed of reducing sales and increasing this so-called exclusivity. They know moving downscale to increase market penetration would be the equivalent of selling their soul and would mark the beginning of the end.
It wasn't so long ago that Ferrari flirted with a less 'super' car but they've abandoned that philosophy to focus on selling true supercars exclusively. In response to this change, over the past decade Ferrari's
per annum unit sales have doubled and I can fair guarantee they have no intention of looking back.