- 12 Jan 14, 14:29#386896
The names that a non F1 fan can probably recognize in the US are Schumacher, Andretti Vettel and Hamilton.
Case in point, Mobil 1 ads played for a long time with Lewis and Tony Stewart, when Lewis moved on from McLaren and they brought in Button to do those ads, they actually had to "introduce" him.
I would be reluctant to say Lewis had a major influence in US and Deutschland sale increases for Mercedes.
First thought that comes to mind is those markets aren't really a Lewis market. Especially in the US where F1 and it's participants aren't really house hold names.
The names that a non F1 fan can probably recognize in the US are Schumacher, Andretti Vettel and Hamilton.
Case in point, Mobil 1 ads played for a long time with Lewis and Tony Stewart, when Lewis moved on from McLaren and they brought in Button to do those ads, they actually had to "introduce" him.
"I don't want to be part of a forum where everyone has differing opinions." Boom...