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Blades sign up Farnan
A leading figure in international sports marketing who has been pivotal in the commercial success of Manchester United and the Jordan Formula 1 team has joined Sheffield United.
As Executive Director, Michael Farnan will drive the Blades marketing as the Championship club - which has major football partnerships in China, Hungary and Australia - looks to significantly develop commercial and sponsorship growth on the back of its international brand.
United PLC Chairman Kevin McCabe said: "Michael will be responsible for leading our commercial activities both nationally and internationally. He will be seeking to generate further commercial revenue and maximise returns from our worldwide family of sporting interests.
"He has a first class background in international and national sports marketing and his appointment demonstrates our commitment to continue to grow the business both on and off the field, home and abroad."
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Dublin-born Farnan, aged 48, said: "Sheffield United has terrific potential. Under Kevin McCabe they are a club clear in their ambitions and aspirations.
"They have a brand unique in football today which was one of the reasons which attracted me to Bramall Lane. We have the heritage, the association with the oldest football club in the world (Sheffield FC) as well as future opportunities here in Sheffield and abroad in Europe, China, Australia and South America."
Mr Farnan was Managing Director of Manchester United International, responsible for the growth of the brand in Asia, the Middle East and Oceania where he oversaw hugely successful merchandise growth and was responsible for Manchester United opening retail stores across these continents. He had similar roles with Italian club AC Parma and leading Spanish club Atletico Madrid.
Besides football, Michael, who is married with three children, has been instrumental in securing sponsorship and licensing programmes for a number of Formula 1 teams including Jordan F1 and The Williams F1 team.
"I was approached by Eddie Jordan who was a close friend of mine to help him run Jordan F1. My role for Eddie was to raise over £60 million to keep the team running through the season whilst the main target was to sell the team to a car manufacturer or corporate."
Formerly with Sky Sports, Mike has worked on big sport sponsorship programmes alongside leading sports personalities Luis Figo, Patrick Veira, Nicolas Anelka, British open golf champion Paul Lawrie, F1 driver Jenson Button, boxers Ricky Hatton, Barry McGuigan, rugby union stars Keith Wood and Brian O'Driscoll and HRH Zara Phillips.
"It is impossible in football today to have success on the pitch without the financial backing to get there. Similarly it is impossible to have financial success without results on the pitch. Although success on the pitch drives everything a club is able to achieve financially, the commercial aspects of building a club are equally important as the building blocks of a successful team," added Michael
Mr Farnan will be working with Sheffield United's commercial manager Andy Daykin and counterparts in Hungary and China. He will be supported by Mike Hall-Taylor, who has previously worked as a marketing manager at Gallaher Group, managing the Benson & Hedges and Silk Cut brands, and worked across a wide range of sports sponsorships including cricket, golf and F1.
Yeaaaahahhhhh!!!!!!
I spent far too much money on Champagne last Wednesday, still . . . it's been a bloody good season for me. Beating Chelsea "New Money" FC on both fronts is more than satisfying, Happy Days
Yeaaaahahhhhh!!!!!!
I spent far too much money on Champagne last Wednesday, still . . . it's been a bloody good season for me. Beating Chelsea "New Money" FC on both fronts is more than satisfying, Happy Days
You'll never win again..... I hope anyway.
Yeaaaahahhhhh!!!!!!
I spent far too much money on Champagne last Wednesday, still . . . it's been a bloody good season for me. Beating Chelsea "New Money" FC on both fronts is more than satisfying, Happy Days
You'll never win again..... I hope anyway.
Man u won a goal kicking contest and they are champions.... thats what i dislike about soccer
golden goal no matter how long it takes is the only real way to find a winner in extra time in soccer where scoring is so damn hard
did they play with the roof closed?
Nice to see the Blades pick up a former employee of Jordan and Williams.Blades sign up Farnan
A leading figure in international sports marketing who has been pivotal in the commercial success of Manchester United and the Jordan Formula 1 team has joined Sheffield United.
As Executive Director, Michael Farnan will drive the Blades marketing as the Championship club - which has major football partnerships in China, Hungary and Australia - looks to significantly develop commercial and sponsorship growth on the back of its international brand.
United PLC Chairman Kevin McCabe said: "Michael will be responsible for leading our commercial activities both nationally and internationally. He will be seeking to generate further commercial revenue and maximise returns from our worldwide family of sporting interests.
"He has a first class background in international and national sports marketing and his appointment demonstrates our commitment to continue to grow the business both on and off the field, home and abroad."
Article continues
Advertisement
Dublin-born Farnan, aged 48, said: "Sheffield United has terrific potential. Under Kevin McCabe they are a club clear in their ambitions and aspirations.
"They have a brand unique in football today which was one of the reasons which attracted me to Bramall Lane. We have the heritage, the association with the oldest football club in the world (Sheffield FC) as well as future opportunities here in Sheffield and abroad in Europe, China, Australia and South America."
Mr Farnan was Managing Director of Manchester United International, responsible for the growth of the brand in Asia, the Middle East and Oceania where he oversaw hugely successful merchandise growth and was responsible for Manchester United opening retail stores across these continents. He had similar roles with Italian club AC Parma and leading Spanish club Atletico Madrid.
Besides football, Michael, who is married with three children, has been instrumental in securing sponsorship and licensing programmes for a number of Formula 1 teams including Jordan F1 and The Williams F1 team.
"I was approached by Eddie Jordan who was a close friend of mine to help him run Jordan F1. My role for Eddie was to raise over £60 million to keep the team running through the season whilst the main target was to sell the team to a car manufacturer or corporate."
Formerly with Sky Sports, Mike has worked on big sport sponsorship programmes alongside leading sports personalities Luis Figo, Patrick Veira, Nicolas Anelka, British open golf champion Paul Lawrie, F1 driver Jenson Button, boxers Ricky Hatton, Barry McGuigan, rugby union stars Keith Wood and Brian O'Driscoll and HRH Zara Phillips.
"It is impossible in football today to have success on the pitch without the financial backing to get there. Similarly it is impossible to have financial success without results on the pitch. Although success on the pitch drives everything a club is able to achieve financially, the commercial aspects of building a club are equally important as the building blocks of a successful team," added Michael
Mr Farnan will be working with Sheffield United's commercial manager Andy Daykin and counterparts in Hungary and China. He will be supported by Mike Hall-Taylor, who has previously worked as a marketing manager at Gallaher Group, managing the Benson & Hedges and Silk Cut brands, and worked across a wide range of sports sponsorships including cricket, golf and F1.
Sheffield United: European Champions (c.) 2014.
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