The correct kind of punishment here would have been a fine and the banning of the automated system that Ferrari used, given the entire day's events regarding the pit lane. This isn't the first race in which this system has caused issues and it probably won't be the last. They should definitely go back to using a person to hold the lollipop sign since he can see what is going on behind the car, judge when to let the driver go and thus be held accountable when situations like this occur.
I agree.

However...
That system should be banned more in light of Raikkonen's pit incident i think, he wouldn't have tried to jump the gun like he did if there was a lollipop man standing in his way. It doesn't matter if the system is humanly operated or not - the driver is always going to try and shave off as many tenths as possible if they're in a close fight like Raikkonen was, and having a 'clear track' in front of him merely encouraged him to leave as early as he thought possible. I am in absolutely no doubt that the system should be banned, there are too many negatives to it's use.
Back on this thread subject... hmm, it's quite a tough one, there are pretty feasible sides to both arguments. Ferrari could argue that they reckoned he would get out before Sutil arrived, and Massa did appear to get more wheelspin than is usual coming out of his pit box (dusty track and all that) so they wouldn't strictly be lying. The other side of the coin is the 'if in doubt, safety first' mentality, but really every team would take the risk in that situation in order to make up time, i can't see how anyone can deny that.
All in all, i thought a 10k Euro fine was a bit of a piss take, that's pocket money to these boys, something like 50k+ would have been closer to the right ballpark imo (incidentally, i would like to know who these fines are paid to - i'm assuming BE's bank account

). It could be argued that he deserves a 5 place grid penalty, but even that would be somewhat harsh on Massa himself. It must be nigh on impossible to see anything coming out of those wing mirrors, especially with a whole team of mechanics to get in the way.