- 18 Dec 07, 03:02#27541
ill answer this now then
you say Marlboro dont advertise on the Ferrari car? have you not seen their lil barcode? this is sublimnal advertising! this is no different than people seeing the marlboro logo as ultimately the purpose of it is for people to see it on the car and see marlboro be it the logo or barcode its irrelivent!
Other F1 teams have taken it upon themselves to set a better example with regards to tobacco advertising but Ferrari put their own agenda infront of whats better for the sport and its associated sponsors.
OK so tell me again why you think Ferrari should drop Marlboro all together, whom seem to be happy enough with knowing that they have been a longtime sponsor and people recognize the relationship between the two without having to advertise it on the car during 98% of the race's? Marlboro is proud to be apart of the Ferrari family, the lack of on-car sponsorship is not and has not effected Marlboro's standing in the tobacco industry at all.
Marlboro was well aware of the risk they took still backing Ferrari when the tobacco advertising ban took place ? You take advantage of an opportunity were it exist right? The ban only lie's with the advertisment not in the sponsorship.
ill answer this now then
you say Marlboro dont advertise on the Ferrari car? have you not seen their lil barcode? this is sublimnal advertising! this is no different than people seeing the marlboro logo as ultimately the purpose of it is for people to see it on the car and see marlboro be it the logo or barcode its irrelivent!
Other F1 teams have taken it upon themselves to set a better example with regards to tobacco advertising but Ferrari put their own agenda infront of whats better for the sport and its associated sponsors.