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[LRW]

It's less that adverts make you want to immediately go out and buy something, it's more brand awareness; like how when I was unemployed the first employment agency I could think of was Ranstad.

Are they an advertiser in F1 then?

EDIT: In advertising in general, I agree, and that works. But, for me, just slapping a name on the side of the car makes me no more aware of a product than I already am. If I don't recognise a company, from the name then I just become blind to it and am totally unaware of them. Point in case above - I had to Google them. Now I recognise them as a Williams sponsor, but I had no idea who they were or what they did.

[Hammer278]

It's less that adverts make you want to immediately go out and buy something, it's more brand awareness; like how when I was unemployed the first employment agency I could think of was Ranstad.

Are they an advertiser in F1 then?

EDIT: In advertising in general, I agree, and that works. But, for me, just slapping a name on the side of the car makes me no more aware of a product than I already am. If I don't recognise a company, from the name then I just become blind to it and am totally unaware of them. Point in case above - I had to Google them. Now I recognise them as a Williams sponsor, but I had no idea who they were or what they did.

...And now you know they exist after taking the trouble to know who they are thanks to Lemonade mentioning it here. Probably remembered them as they are a partner of Williams. If they weren't he might never have thought of them.

See how it works?

[LRW]

It's less that adverts make you want to immediately go out and buy something, it's more brand awareness; like how when I was unemployed the first employment agency I could think of was Ranstad.

Are they an advertiser in F1 then?

EDIT: In advertising in general, I agree, and that works. But, for me, just slapping a name on the side of the car makes me no more aware of a product than I already am. If I don't recognise a company, from the name then I just become blind to it and am totally unaware of them. Point in case above - I had to Google them. Now I recognise them as a Williams sponsor, but I had no idea who they were or what they did.

...And now you know they exist after taking the trouble to know who they are thanks to Lemonade mentioning it here. Probably remembered them as they are a partner of Williams. If they weren't he might never have thought of them.

See how it works?

Dont get me wrong, I understand the theory of it. And its worked on Lemon - I just dont think it works on me. Just because Lemon mentioned them in a thread about advertising, I still have no desire to use them.

[1Lemon]

It's not about you wanting to use them it's about making you aware. If someone says to me buy an energy drink (I don't drink them) the first thing I'd think of is red bull. When I want some Venusewellan oil I think of PDVSA. It doesn't mean I will always go for them just that you're more likely too if you know the brand.

[Hammer278]

It's not about you wanting to use them it's about making you aware. If someone says to me buy an energy drink (I don't drink them) the first thing I'd think of is red bull. When I want some Venusewellan oil I think of PDVSA. It doesn't mean I will always go for them just that you're more likely too if you know the brand.

[What's Burning?]

We all know what japan rags are right?

[LRW]

It's not about you wanting to use them it's about making you aware. If someone says to me buy an energy drink (I don't drink them) the first thing I'd think of is red bull. When I want some Venusewellan oil I think of PDVSA. It doesn't mean I will always go for them just that you're more likely too if you know the brand.

But my point is, being a fan of F1 has only made me aware of two brands that I was not already aware of:

1.Burn. 2. Ranstad.

And that comes from me watching a hell of a lot of F1.

I would not say that was a wise investment. Im more likely to be influenced by TV or Magazine adverts.

[Jabberwocky]

I had not heard of Marussia before

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[LRW]

I had not heard of Marussia before

Sent using NCC-1701

And until you said that, I actually had no idea they were an actual car manufacturer - I thought it was just a team name.

[sagi58]

It's not about you wanting to use them it's about making you aware..

Agree with you, to an extent. For those big ticket items, I tend to ask friends/relatives who may know more about the brand.
As for cars, I tend to look at the cost of putting it on the road and how much the insurance will knock me out for!! Simple as that.

[Jabberwocky]

Lets see how good advertising is then, here is a list of some of the F1 sponsors listed on team websites as of today:-

Advanti
Akebono
AkzoNobel
Allianz
Alpine Stars
Alpine Stars
Anest Iwata
Aon
App Tech
Astana
AT&T
AWE
Beelen.nl
Beta
BlackBerry
Bosystems
Brembo
BRP
Casio
Caterham
CD Adapco
CD-adapco
Cepsa
Chatham
Claro video
CNI
CNN
Cromax
Dassault Systems
Del Conca
Dell
Detica
Dom Reilly
Duravit
EADS
Endless
Enkei
EQ8
Experian
Falcon Private Bank
Faro
Fiat
Fly Kingfisher
GE
Geox
Gillette
Gsyuasa
Hanger 7
Hansgrohe
Hatch
Hilton Hhonors
Hublot
Hugo Boss
Infinity
Infor
Ingenie
Internap
IntraLinks
Iveco
IWC Schaffausen
Johnnie Walker
Joraku
Kaspersky
Kemppi
Kenwood
Kingfisher
LB Group
Linde
Lucozade
Magneti Marelli
Mahle
Man
Mazak
Mcgregor
McGregor
Medion
Michael Caines MBE
Michael Johnson Performance
Miller
Mobil 1
Monster
Motegi Racing
Muc Off
Naza
NGK
NGK
Nova Chemicals
Oakley
OMP
OMR
Oris
OZ Racing
Pepe Jeans
Petronas
Philip Morris
Pirelli
Pirelli
Pirelli
Pirelli
Pirelli
Pirelli
Pirelli
Pirelli
Platform Computing
PPG
Processia
Puma
Puma
Puma
Ranstrad
Raunch
Rays
Red Bull
Red Bull Mobile
Reebok
Regus
Renault
Renault
Renault
Repucom
Rodac
Roland
Royal Challenge
Ruroc
Safran
Sandvik
Santander
Santander
SAP
Schroth Racing
Schroth Racing
Schuberth
Shell
Shoretel
Siemens
Siemens
Sikkens
SKF
Solace Systems
Sonax
Sparco
Sparco
Speedy
SPG
Spies Hecker
STILL
STL
Sun Lites
Swissquote
TagHeuer
Tata Communications
TechnoGym
Thomson Reuters
TNT
Total
Truphone
Tune Group
TW Steel
UPS
UPS Direct
USAG
USI Italia
USI Italia
Varhon
Veuve Cliquot
Visa
Vladivar
VolPun Limited
VW
Weichai
Whyte & Mackay
Wihuri


PM me with who do you think sponsors which team (and not googling it)

[sagi58]

But I might get a Blackberry if I like the model and how it looks

You better be quick before they go bankrupt.

I'm sure someone else will buy them up, change the name and make a ton of money on it!!

[What's Burning?]

VW has a logo somewhere on an F1 car?

[Jabberwocky]

Interestingly I can not see it on the teams livery however it is on all of the teams advertising boards.

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[Jabberwocky]

They are only the sponsors from half a dozen teams (I got bored at that point)

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