Cooking, you are the one who brought Tiger Woods marketing appeal into this discussion and won't let it go. And then claim, without anything to support it, that this same Tiger like appeal is why Mercedes has hired Lewis!
It is Tiger's marketing appeal that creates his endorsements. Lewis pales in comparison but yet it is your theory that Lewis's only value over a lesser paid driver is this Tiger like appeal.
As you have made an effort to continue the discussion with some logical thought alas lacking intelligence, I will reply to put you out of your misery
Alonso and lewis are the highest paid drivers because they are the best drivers. Now even if the car was 5 seconds better than the rest and the tea lady could drive it, winner brands winner companies still want these 'star' drivers becasue of the marketing appeal of associating with the best.
So your suggestion that Merc save money by employing a driver who is not the proven best, doent have a WDC and doesnt have marketing appeal is complete
(which would be why Merc are winners and you dont even understand a stock market)
Vettel is actually thought to be the highest paid right now on his new Ferrari contract.
Your argument about winner brands needing to have star wdc drivers is obviously without merit, just look at marketing geniuses Red Bull with non wdc's Ricciardo and Kvyat. Merc imo wanted a top driver to be a strong #1 help the team to a championship. Championship builds the brand. The brand sells cars. They aren't going to market Lewis Hamilton and a quick check of their website should have told you that. Now with the monster W05 the pinnacle of German engineering that can take any good driver to the wdc they don't need to spend alot of cash on drivers if they don't want to.
“That was really awesome,” Toto Wolff told reporters.
“These are the Lewis Hamilton days. These are the days when you recognise how great he is and it makes the difference between the superstars and the stars.”
Niki Lauda, Mercedes’ non-executive chairman, meanwhile told Sky Sports F1: “He’s worth his money I can tell you that! 
Lauda's opinion is important but it changes race to race depending on how things turn out unfortunately.
Mercedes Benz dealerships across the UK will be looking to capitalise on Lewis Hamilton’s F1 world championship title with increases sales. The Brit driver secured the F1 title at the Abu Dhabi Grand Prix yesterday finishing first ahead of Williams’ Felipe Massa. More importantly, though, title rival Nico Rosberg finished 16th after limping home with engine problems. A spokesman for Mercedes said celebratory banners will now be displayed in Mercedes dealerships across the country while the F1 WO5 championship winning car will tour the country’s showrooms too.
Is this a sale similar to the Thanksgiving Day sales going on in the States this weekend or the “Naughty” or “Nice” Mercedes-Benz Winter Event? How much are they discounting the price in Hamilton's F1 fire sale? Other than this being interesting trivia about banners and such that might mention Hamilton it is the tour of the 'W05LD CHAMPION' that might actually get people into the dealership and move a few cars, if the discounts are good of course!
Speaking of sponsorship's check out the Mercedes-Benz International Website where there is a good article on Mercedes' Brand Ambassador professional golfer Martin Kaymer, he is having the season of his life they say! You can't miss it, it is the first one. He's German isn't he?

So why isn't marketing dream Lewis the official brand ambassador? Kaymer is because he is aimed at their target market, business executives. Lewis wouldn't be able to sell that crowd a ballpoint pen. Also interesting I see that Infiniti had made Vettel their 'Director of Performance', he will have been very useful selling to their target market of young professionals.
It would take Mercedes around three and a half hours to recover Hamilton's £19.3m basic salary from the company's annual sales revenues. 
Yes the BBC reporter is so clever dividing Lewis's salary into Merc's annual revenue figure from last year and dividing by the number of hours in a year. This is meaningless information and has no relation on Lewis wearing a Merc hat! FYI It would take just 1.5 hours to pay for Rosberg's salary. You could also pay for 7000 50" big screen TV's per hour. Who cares!
I can't believe you have based your whole argument on this meaningless 'stat' and then somehow thought it meant Lewis was paying for himself 16 fold. Comprehension is not your strong point!
Revenue also increased to a new record level, rising by 4% to €64.3 billion. 
Yes Mercedes revenue's grew 4% in 2013, very good. Compare this though to 2012, Merc's revenue grew by 7.5% in 2012 when Michael Schumacher was driving. As revenue growth slowed in 2013 you must be saying that Hamilton has cost Merc 3.5% revenue growth in 2013?!

By Ian Parkes, PA Sport
Lewis Hamilton’s phenomenal rookie year in Formula One is expected to have a major impact on the financial health of British motor sport.A leading sports finance expert believes Hamilton could spark a boom period after a recent lull due to the lack of a successful local hero in Formula One in recent years.Although Hamilton failed to win yesterday’s British Grand Prix at Silverstone, the 22-year-old still finished third for his ninth successive podium of the season, wowing the crowds in the process.
A record 42,000 fans attended on Friday, followed by a Saturday best of 80,000, with race day an 85,000 sell-out.
ITV viewing figures are also significantly up this year, with 7.7 million watching last month’s United States Grand Prix, compared to 5.4 million in 2006.
“Broadcasters and corporates will compete to be associated with such a potentially attractive global sporting icon.

^ This is from 2007. You have posted information from 2007 in comparison to 2014. That was one of the best years that modern F1 has ever had and you are comparing it to 2014 which will probably be viewed as one of the lowest points. You must be having hallucinations!
As far as the bigger picture is concerned, the question of whether Formula One participation results in the sale of more Mercedes cars is, as ever, virtually impossible to answer. Daimler, Mercedes’ parent company, appears in rude financial health, however. Net profits were up from €6.8 billion in 2012 to €8.7 billion in 2013. Global sales also rose from 2.2 million in 2012 to 2.35 million in 2013. How much of that can be attributed to the likes of Hamilton and Rosberg is up for debate, but Mercedes is confident enough to have signed up to the sport, after some of the usual Formula One political shenanigans, until 2020.
Why are you posting this? It says that Hamiltons' and Rosbergs' or even the F1 teams' impact on revenue can't be measured which goes directly against all your arguments! Not smart.
Also note that Merc is now threatening to leave if they don't get their way on the engine freeze! So 2020 may not happen. Crybabys throwing toys.
Every single one of your
butthurt irritations, has received a comprehensive comeback

Now do me the favour of 


^ Now please do us all a favour and stop wasting our time with this 'made of straw' up crap!
ps. I see you have dropped your Tiger comparison. Smart move.
The truth is incontrovertible. Malice may attack it, ignorance may deride it, but in the end, there it is. - Winston Churchill
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