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[sagi58]

It would also be nice if the "Lewis-lovers" could take off their rose-tinted glasses and realize that the (F1) world does not revolve around him and all he says and does

At least the Lewis-lovers still wear glasses, the Tifosi are just blind.

Since rose-tinted glasses are non-prescription, I would suggest you not trust the optometrist who is wearing them when diagnosing "all" Tifosi blind!

[CookinFlat6]

Sagi58, are you suggesting that Lewis has not had any effect on Mercs record sales in 2013?
If so can you prove it?
If you think that he has contributed in some way can you please say so
Otherwise it's unclear exactly what your response/objection was to my supposition

You really do the world in black and white, don't you?
Either that, or you're spoiling for a fight, which you would do well to look for elsewhere.

What I said was that it is too simplistic to credit Hamilton with the increase in sales in the
luxury car market. Just as it would be too simplistic to claim that Vodafone was successful
in completing the following transaction, only after he left McLaren:

 wrote:">Vodafone bosses to collect £56m windfall after sale of Verizon Wireless

This is how a lot of young students nowadays fail exams, they don't answer questions posed but make up their own questions and answer those

Crediting Lewis solely for increase in luxury car sales? What about the guys who made the car adverts, the engineers, the sales guys etc

No Sagi58, the question was if Lewis contributed, i.e. The so called Lewis factor

Yes or no?

[racechick]

I don't wear rose tinted glasses when observing Lewis, don't need to. The only glasses I need are sunglasses to stop me being completely dazzled by the pure talent I'm observing

[darwin dali]

[sagi58]

This is how a lot of young students nowadays fail exams, they don't answer questions posed but make up their own questions and answer those

From what little I seen of your ability, on this forum, you have certainly mastered that particular skill!

Crediting Lewis solely for increase in luxury car sales? What about the guys who made the car adverts, the engineers, the sales guys etc

No Sagi58, the question was if Lewis contributed, i.e. The so called Lewis factor

Yes or no?

I need a little refresher on what you posted, so allow me:

Mercedes posts 11.2 percent sales gain in December, hits 2013 record

The Lewis effect? A coincidence? 2013 increase in sales over 10% to new record led by C class Lewis has promoted?

All we know are the facts in front of us, new younger demographic, beat Audi for first time and these are the reasons cited by the company last year when they said Lewis would be good for the brand...

In that posting, you did not mention the increased spending in advertising with him at the centre.
You did not mention engineers, salespeople; but, you did mention that Mercedes "beat" Audi, when
in fact, Mercedes "only" made gains in getting closer to the second place manufacturer.

The word "if" did not make it into your post. In fact, from the exuberance of your post, it would
seem there was no doubt in your mind, whatsoever that "if" had no place in your post.

Which was why I said that it was too simplistic an observation.

[sagi58]

I don't wear rose tinted glasses when observing Lewis, don't need to. The only glasses I need are sunglasses to stop me being completely dazzled by the pure talent I'm observing

Straight up!!
I just love your honesty!! Your fire!! Your loyalty!!

[racechick]

I don't wear rose tinted glasses when observing Lewis, don't need to. The only glasses I need are sunglasses to stop me being completely dazzled by the pure talent I'm observing

Straight up!!
I just love your honesty!! Your fire!! Your loyalty!!

love yours too Sagi!!

[sagi58]

I don't wear rose tinted glasses when observing Lewis, don't need to. The only glasses I need are sunglasses to stop me being completely dazzled by the pure talent I'm observing

Straight up!!
I just love your honesty!! Your fire!! Your loyalty!!

love yours too Sagi!!

[CookinFlat6]

In that posting, you did not mention the increased spending in advertising with him at the centre.
You did not mention engineers, salespeople; but, you did mention that Mercedes "beat" Audi, when
in fact, Mercedes "only" made gains in getting closer to the second place manufacturer.

The word "if" did not make it into your post. In fact, from the exuberance of your post, it would
seem there was no doubt in your mind, whatsoever that "if" had no place in your post.

Which was why I said that it was too simplistic an observation.

Mercedes outsold German rival Audi (VOWG_p.DE) for the month, but stayed behind the Volkswagen-owned luxury division in annual terms as Audi delivered 1.57 million cars last year.

dictum meum pactum

I said

The Lewis effect? A coincidence? 2013 increase in sales over 10% to new record led by C class Lewis has promoted?

A supposition posed as a question (the question marks are the clue) Has the Lewis effect contributed

supposition
ˌsʌpəˈzɪʃ(ə)n/Submit
noun
1.
a belief held without proof or certain knowledge; an assumption or hypothesis.
"they were working on the supposition that his death was murder"
synonyms: belief, surmise, idea, notion, suspicion, conjecture, speculation, view, inference, theory, thesis, hypothesis, postulation, guess, guesswork, feeling, hunch, assumption, presumption More

Now if dont agree, you then put forward a counter argument. or let it be and post something nice about your fave driver i.e. cuique suum

[LRW]

What I don't understand is, Cookin comes in here, makes a positive comment about a driver, and (without beating about the bush) gets slagged off for it?

Why do some forum members feel the need to be so negative and turn everything into a ' you may think that, but you are so wrong, and now I will explain to you why....' conversation?

Your a Tifosi, Ferrari through and through, and don't like to see anything positive written about another driver or team. We get it. We don't need you to bang on about it.

Why don't you go to the Ferrari Members only SubForum and be negative about it. I'm sick of reading it here.

[CookinFlat6]

Yes it would be more fun for all if members could come on a forum, get on their soap box and produce their own opinions about F1 drivers and teams
These would then elicit debate from those who agree or disagree. Its not so much fun when debate is avoided and the usual argument ad hominem route is taken. 'Dont speak because I dont like to hear what you are saying about x, therefore you are wrong, immoral, lying etc'
Would be much better to say 'this is what i think about x, not this is what I think about you'

In the meantime lets look more at the possibility of a Lewis effect at Merc in 2013

A year ago

German luxury carmaker Daimler has taken full control of the Mercedes Formula One motor racing team after buying a 40 percent stake owned by Abu Dhabi sovereign wealth fund Aabar Investments.

Involvement in Formula One gives a car brand like Mercedes access to a huge global TV audience following the 20-race series and allows it to use the drivers to help promote sales of road cars.

Hamilton, who won the US Grand Prix on Sunday, is one of the sport's most marketable figures who is seen as helping to add a dash of glamour to the Mercedes brand.

Parent company Daimler warned last month that it would miss its earnings forecast this year by about 1 billion euros, hit by the slump in the western European car market.

http://www.rediff.com/sports/report/formula-one-daimler-takes-full-control-of-mercedes-f1-team/20121120.htm

"I also think Hamilton will become the face of Mercede's car marketing."

Pratt pointed to the 27-year-old Hamilton’s relative youth and global reputation as crucial to his marketability.

In the past, Mercedes has focused more on below-the-line marketing and dealership activity, than major above-the-line activity, in showcasing its F1 credentials.

http://www.marketingmagazine.co.uk/article/1152505/hamilton-expected-face-mercedes-advertising

And now a year later

http://www.autoevolution.com/mercedes-blog/mercedes-benz-beats-both-bmw-and-audi-in-germany-74268.html

http://www.autoevolution.com/mercedes-blog/mercedes-benz-kicks-bmw-s-behind-in-the-us-sales-race-74118.html

All in all I reckon Daimlers campaign including recruiting Lewis has gone rather well

[bud]

I would be reluctant to say Lewis had a major influence in US and Deutschland sale increases for Mercedes.
First thought that comes to mind is those markets aren't really a Lewis market. Especially in the US where F1 and it's participants aren't really house hold names.

[sagi58]

What I don't understand is, Cookin comes in here, makes a positive comment about a driver, and (without beating about the bush) gets slagged off for it?

Why do some forum members feel the need to be so negative and turn everything into a ' you may think that, but you are so wrong, and now I will explain to you why....' conversation?

Your a Tifosi, Ferrari through and through, and don't like to see anything positive written about another driver or team. We get it. We don't need you to bang on about it.

Why don't you go to the Ferrari Members only SubForum and be negative about it. I'm sick of reading it here.

For the record, I wasn't being negative about Hamilton!

I made the comment that attributing the increase in sales ""only"" to him was simplistic.
How is that slagging anyone or anything off?

Also, why get so defensive? Cookin' and I were on opposite sides of a discussion, isn't that
what forums are for? Or are we only allowed to post if we're in complete agreement?

As for being negative about other teams/drivers... oooops... oh, wait... I was just about
to fall into the same generalization trap.

[Hammer278]

What I don't understand is, Cookin comes in here, makes a positive comment about a driver, and (without beating about the bush) gets slagged off for it?

Why do some forum members feel the need to be so negative and turn everything into a ' you may think that, but you are so wrong, and now I will explain to you why....' conversation?

Your a Tifosi, Ferrari through and through, and don't like to see anything positive written about another driver or team. We get it. We don't need you to bang on about it.

Why don't you go to the Ferrari Members only SubForum and be negative about it. I'm sick of reading it here.

Agree 100-f**kin-%.

[CookinFlat6]

I would be reluctant to say Lewis had a major influence in US and Deutschland sale increases for Mercedes.
First thought that comes to mind is those markets aren't really a Lewis market. Especially in the US where F1 and it's participants aren't really house hold names.

Yes I seem to remember we already assumed this - before the record sales and huge success

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