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[Denthúl]

Not really look marketing a Team would be almost as hard.

Example - whats more well know Ferrari or F1?

Ferrari.

But then take almost any other team in the sport and compare them to the sport itself. How many non-fans know about McLaren or Williams, for example? One of the main reasons that Ferrari are more widely-known than Formula One is because they create road cars, many of which have gained popularity in films and TV shows. Ferrari aren't so widely known because their involvement in Formula One has been promoted, but because their road car division has been well-marketed.

I'd say most non fans know about Mclaren (though the Mclaren F1) and perhaps Williams from the Mansell and Hill Titles.

What i'm saying is The people invloved In FOTA would have no problem marketing a sport when they have Marketing their own Brand.

not sure about RBR, Torro Ross

How can you question Red Bull's ability to do marketing? More people know about the Red Bull energy drink than know about McLaren and Williams combined!

[Jensonb]

What i'm saying is The people invloved In FOTA would have no problem marketing a sport when they have Marketing their own Brand.

That's very different from saying you could replace FOM with the teams' internal stuff.

[bud]

simple answer, FOTA would only have to hire people to get the job done.

[Gaz]

simple answer, FOTA would only have to hire people to get the job done.

Yep its not like the team bosses havn't got experice in doing it anyway it would just be a case of doing it on a larger scale.

[billindenver]

If FOTA chose to do it, they could certainly do it. Max and Bernie are not the keepers of all knowledge. You hire the people needed and you get it done. The question is, will they need to do so or will the FIA invest in the hydraulics needed to pull Max's head out of his bottom

[Gaz]

Stewart: The FIA has no right
Friday 15th May 2009

Never one to pass up on the chance to have a go at the FIA, Sir Jackie Stewart has slammed motorsport's governing body, saying they have "no business" telling the teams how much they can spend.

Formula One is set for arguably its most important day in its history today as the Formula One Teams Assocation takes on Max Mosley. On the one side of the table Mosley and his FIA are determined to press ahead with their budget cap even though it could result in a two-tier Championship, and on the other side the teams, including Ferrari, Renault, Toyota, Red Bull and Toro Rosso, are threatening to leave the sport if Mosley gets his way.

Stewart, a three-times F1 World Champion, has now weighed in on the debate, saying its up to each individual team - and not the FIA - to decide how much money they want to spend.

"I agree that there should be a reduction in costs," Stewart told the Daily Express, "but the governing body of Formula One was set up to regulate the sport, not to tell free enterprise teams how to spend the money they earn.

"Compromises will have to be made. What has the FIA got to do with the economics of motorsport? These are private enterprise companies that are run to make profit by building cars. It is for the people who run the teams to decide what the cap is on spending annually.

"Everyone does what they can afford to do. For those who lead the teams, they will be the ones who decide if they will make big losses, and so go out of business.

"The FIA simply take money, they don't make money without the teams and yet they want to tell BMW, Ferrari, Renault, Toyota, Mercedes, these huge successful companies, how much they can afford in F1. Why should I be told how to spend by someone who is not investing in my business?

"The teams employ a lot of people and if they decide they cannot afford to keep these people then that is their prerogative. But it is one thing for a team to decide to make redundancies, it is another for the FIA to decide that they have to do so by insisting on budget cuts.

"I think we have all become extravagant, inside and outside F1, but we are all learning to make savings.

"It is one thing to want to attract new teams in, but you cannot bring them in promising that they will be able to beat teams like Ferrari who have spent a lifetime becoming what they are. No one has a right to survive in F1, they all know that. If teams pull out, they are replaced. Don't forget teams like Vanwall, BRM, Tyrrell, Lotus and Brabham.

"Great names who have all gone, but the sport continues. That is what happens and we don't need the FIA artificially trying to prevent that. And let's not forget that then the FIA have to police a budget cap and that opens up a whole grey area of how money is spent on different parts and areas of the team."

Stewart also added that it's rather ironic that while the FIA are preaching cost-cutting to the teams they are themselves increasing fees for the drivers and proposing to up the teams' entry fee.

"The FIA will have to have a lot of people going around, and why should private companies open their books to them? These companies know they are in a tough economic world now, they are making cuts but I don't see the FIA cutting costs. They are raising drivers' licence fees and threatening to raise entry fees. Have the FIA grounded their private jet?"

Sir Jackie talks alot of sense as usual.

[csrracer]

Can they can Max and put Jackie in his place as head of FIA?

[racechick]

Can they can Max and put Jackie in his place as head of FIA?

[Denthúl]

No. Whilst Jackie Stewart's knowledge of Formula One and how it should work is fairly good, the FIA does not deal solely with Formula One.

[csrracer]

No. Whilst Jackie Stewart's knowledge of Formula One and how it should work is fairly good, the FIA does not deal solely with Formula One.

They could let Max Deal with everything else but F1, and have sir Jackie Stewart in charge of F1, he's been a driver and a team owner and has a better understanding of the sport than probably anyone else alive.

[yamashek]

No. Whilst Jackie Stewart's knowledge of Formula One and how it should work is fairly good, the FIA does not deal solely with Formula One.

They could let Max Deal with everything else but F1, and have sir Jackie Stewart in charge of F1, he's been a driver and a team owner and has a better understanding of the sport than probably anyone else alive.

i'd have more confidence if Sir Jackie takes control of F1, IMO

[Gaz]

No. Whilst Jackie Stewart's knowledge of Formula One and how it should work is fairly good, the FIA does not deal solely with Formula One.

Right but the FIA put Rally drivers as stewards in F1 races.

i see no reason why Jackie could not run the FIA he would do a fantastic job too i expect

[bud]

the FIA does not deal solely with Formula One.

thats another problem solved with a break away. the fota governing body would only look after F1 breakaway series.

[Corrado]

No. Whilst Jackie Stewart's knowledge of Formula One and how it should work is fairly good, the FIA does not deal solely with Formula One.

Right but the FIA put Rally drivers as stewards in F1 races.

i see no reason why Jackie could not run the FIA he would do a fantastic job too i expect

I wouldn't be surprised to see Jean Todt throw his hat in that ring either. Not saying he'd do a better job than Jackie, but I always assumed he'd end up with Max's job.

[Corrado]

Publishing books and DVDs in no way matches up to the enormity of promoting, selling, protecting and distributing a worldwide sport. There are thousands upon thousands of tasks and arrangements that are necessary to produce and manage a global media property the size of Formula One.

IMHO, FOM does a horrible job of it, at least in America. Bernie clearly doesn't give a rat's bottom about the markets west of the prime meridian.

...and yes, I'm still pissed that he yanked Canada off the schedule. I live 90 minutes from the track and have been going up there with a van full of buddies for the race weekend for years.