- 17 Feb 15, 15:51#433199
2014 Monster 26x Bookie Mugger
2015, 2016 WDC: LH44
http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/11416671/How-Legos-bricks-have-built-a-stronger-brand-than-Ferraris-cars.html
Ferrari has dropped from the top positioned brand completely out of the top 5. According to brand experts this is because of the on track collapse since MS/Brawn/Todt era as well as the Sergio decision to ramp up production.
I wonder if Sergio would have preferred the IPO to happen before the inevitable rise in these types of reports aimed at ROI focussed potential subscribers
They were never at the top for brand value, but for the less tangible ""powerful"" brand list, things are correcting. Lets not forget big Rons chase of Lego as a title sponsor last year
Ferrari has dropped from the top positioned brand completely out of the top 5. According to brand experts this is because of the on track collapse since MS/Brawn/Todt era as well as the Sergio decision to ramp up production.
I wonder if Sergio would have preferred the IPO to happen before the inevitable rise in these types of reports aimed at ROI focussed potential subscribers
Lego has overtaken Ferrari to become the world’s most powerful brand, according to a new study, while Apple retained its title as the most valuable marquee.
The Danish toy company topped Brand Finance’s “strength” list, which measures a brand’s ability to impact a company’s performance by looking at marketing investment and the goodwill the brand has built up with customers and staff.
“Lego was the surprise riser, overtaking last year’s winner Ferrari as the strongest brand,” said Robert Haigh, branding expert at Brand Finance. “A lot of that has been down to the success of The Lego Movie but Lego’s underlying strength is that it appeals to both sexes, and all ages. Kids have an affection for playing with it and parents see it with a sense of nostalgia.”
Ferrari’s decline has been hastened by its lack of success on the track as well as the company becoming more mainstream.
“Ferrari’s been slipping since the end of the [Michael] Schumacher era but it’s really fallen as the F1 team has done badly this year,” said Mr Haigh. “They’ve also ended their cap on the amount of cars they produce so people don’t see it as being so exclusive anymore.”
They were never at the top for brand value, but for the less tangible ""powerful"" brand list, things are correcting. Lets not forget big Rons chase of Lego as a title sponsor last year
2014 Monster 26x Bookie Mugger
2015, 2016 WDC: LH44
