It's all a bit embarrassing for Mercedes, I think.
Fiat took over Chrysler in 2009 as part of a U.S. government-based deal that lifted Chrysler out of bankruptcy protection. Marchionne, who also leads Fiat, has been driving integration of the businesses ever since. He announced a new leadership structure in September.
On the product side, Fiat has launched the 500 small car in the United States and plans to build Fiat engines and relaunch the Alfa Romeo brand there. In Europe, Fiat has relaunched the Jeep brand, and will begin selling the Chrysler 300 and Town and Country minivan under the Lancia brand in November.


